Monday, August 8, 2011

Celebrity Baker Buddy Valastro Installs ELAN® g! Control System in New 35,000 Square Foot Commercial Production Center

America’s favorite baker, celebrity chef, and television star Buddy Valastro is taking his world famous brand to the next level with the opening of Carlo’s Bakery Lackawanna, a new, custom designed state-of-the-art 35,000 square foot bakery production center in Jersey City, New Jersey.  The facility is certain to be an employee’s dream, offering Buddy’s staff of professionals brand new appliances and equipment, and giving them full control of their environment through an ELAN® g! Control System installed by 360 Media Innovations.

With up to 100 employees at a time designing, baking, and building custom confections from $2 cupcakes and cookies to $20,000 life-sized designer cakes, there are sure to be different personalities and tastes. That’s why the facility utilizes the ELAN g! Control System to control 65 speakers distributed across 11 audio zones, allowing employees to choose what music plays in their area from two Sirius satellite radio receivers, two AM/FM radio receivers and four iPod docks.

“I work hard, but I also love what I do,” Valastro said today. “And I want our entire working family to enjoy their work, too.  Giving them a cool way to listen to whatever type of music they like will help to build camaraderie and make the workplace a much more comfortable environment.  I love that I’ll be able to address the entire staff at once through the audio system and the emergency safety alerts.”

That’s right, when the boss needs to make an announcement he can use ELAN’s COMM2 phone system to page specific zones or the whole building, automatically muting the current audio source and giving him a quick way to address his team. The ELAN g! system is also integrated with the fire alarm and sprinkler system, so if a fire is detected the system will send an audio alert through all 65 speakers to warn and inform the employees.  To access the ELAN g! controls there are eight ELAN TS7 7-inch touch screens located throughout the building, an ELAN TS10 10-inch touch screen in Valastro’s office, two ELAN HR2 remotes, with up to 22 more HR2s planned for controlling the 24 flat screen HDTVs, and of course he will be able to control it all from his iPhone and iPad, from anywhere in the world.

One of the major benefits of the ELAN g! system is that as soon as he wants to, Valastro can have 360 Media Innovations incorporate additional subsystems to be controlled by g!

“Soon we will integrate the 24 flat screen TVs located throughout the building and as we get used to the new space and evaluate our needs, we may add control for the lights, heating, air conditioning, security system and surveillance cameras,” said Valastro.

According to Chima Gale, President of 360 Media Innovations, the ELAN g! Control System was the best choice for Carlo’s Bakery Lackawanna. “Because the ELAN g! graphical user interface is so easy to use, it’s perfect for this type of commercial installation where a lot of people will be using the touch screens to adjust system settings. It will be simple to integrate additional subsystems in the future, and the already installed paging and safety features add so much value to the audio system that it would have been a waste to use any other product,” he said.

In addition to the bakery floor there is a receptionist area, a conference room, a client consultation room, an office for Valastro and two classrooms where he, his decorators and other guest bakers will offer paid baking classes to the public. Carlo’s Bakery Lackawanna has been shown on “The Cake Boss” several times and will become a regular shoot location for future seasons.

Available starting at under $2,000 for a single-room, four sub-system control solution, the ELAN g! Series Control System can be expanded quickly and cost-effectively to enable whole-home control of every room appliance.  ELAN g! provides users with the most uniform and intuitive icon-based control from their favorite devices, including TVs, touch screens, touchpads, PCs, iPhones, and iPads. The standardized interface works across platforms, so that the trendy g!Mobile app users love on the iPhone appears and works similarly on ELAN touch screens, valets and handheld remotes as well as users' televisions and mobile devices. And the system's IP backbone makes it just as easy to control the system from across the room - or across the globe.

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