“I love modern technology, and I know it is a large part of everyday life for people today, so I want my stores to use the latest technologies to offer a different, more modern, and better experience than other wine stores,” said Angie Malave, Owner and CEO of The Wine Café. “From the wine pouring system to the touch screen register, every part of my store is up-to-date and meant to impress my guests. That extends to my advertising as well, which is why I use Sestina’s LED uSigns on my countertops and in the windows. I host events for the store and for local clubs throughout the year, and I need the uSign’s flexibility to be able to plug the sign in or use a battery pack to bring it outside when I host outdoor events. And I even hang one in the window to attract passersby.”
Malave started out using one Sentina LB-8 uSign digital signage display at The Wine Café to advertise specials, showcase new products and provide information during events or promote upcoming events, and quickly realized that she wanted to do more. She purchase two additional uSigns and has since had several customers remark about how “cool” the signs are, and how they like them better than plain poster advertisements.“I recently held the grand opening of my second Wine Café location, and I will be using the Sentina uSigns there as well,” Malave continued. “I’m the first wine store in the area to bring these modern technologies to the wine tasting and buying experience, and my customers and guests have taken notice. Sales are up, people are happy, and my tasting events have all been very successful! Whether it’s promoting information about new varietals or an upcoming event, the digital signs and the TVs inside really set my store apart from my competition. What I really like is that it’s so easy to update and change the advertisements—all I have to do is print out a new flyer on a transparency and slip it into the Sentina uSign.”
Designed to replace wasteful fluorescent-based signage, Sentina™ uSign™ displays advance the state-of-the-art in energy-efficient LED lighting technology in a number of significant ways. First, the displays feature customized Super LED lights that are 20 percent brighter than conventional LED lights. Second, these Super LED lights are embedded behind a proprietary Shoji screen-based Optical Reflection Panel, OptiLight, that produces an ultra-bright, evenly dispersed edge-to-edge light that virtually eliminates heat emission. Third, the ultra-lightweight display frames are constructed entirely of recycled plastic. Fourth, each Sentina uSign frame consumes just six watts, translating to an operating cost of less than a penny per day in normal usage. Fifth, and perhaps most importantly of all, each 8.5” x 11” display costs just $80.00.
According to Datexx President Mei Noguchi, “The LB-8 uSign is the perfect solution for any business that wants to display information, advertising, promotions or large photos on a counter, or hang it on a wall or window. Because it is low-cost, consumes so little energy, uses LED lights that will work forever and is so simple to update with new transparencies that can be made on any printer, every customer-facing business can utilize the Sentina uSign to attract new customers and impress old customers alike. With options ranging from a single uSign to a tower consisting of 16 uSigns in a 360 degree display, there is a solution for every situation and any sized store.”
The Wine Café (www.thewinecafeus.com) is the first store in Cumberland County, North Carolina to offer an interactive wine tasting experience featuring automated wine dispensing units and family owned wines from around the world. It is a unique wine café that truly goes “beyond the bottle”, letting guests experience wine in an entirely new way. After visiting The Wine Café, wine will never be the same!
Headquartered in Kenilworth, New Jersey, Datexx is a leading manufacturer and marketer of innovatively designed, affordably priced products that help consumers manage their time and money. For more than 15 years, the company has proudly met the needs of smart consumers seeking smarter living solutions. To date, more than 20-million consumers have joined the Datexx family of satisfied customers.
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