Running a major
convention center is a highly competitive business with millions of dollars at
stake, and convention centers have to prove to meeting planners and show
managers year after year that they are the best location for hundreds of events,
conferences and tradeshows. That’s why
the Pennsylvania Convention Center has just deployed
a NanoLumens® Nanoflex™ LED Display, making it the third
convention center in the U.S. to offer advertisers, meeting planners and show
managers a revolutionary digital signage technology that can bring vibrant,
stop-you-in-your-tracks digital messaging to just about any location throughout
the convention center.
According to Gil Hall, CMP, CPCE, Strategic Financial Manager of the
Pennsylvania Convention Center, “It’s important for us to offer our prospective
meeting planners and show managers the latest display and advertising
technologies because messaging, sponsorship opportunities and advertising are
such huge components of trade shows and conventions. When I learned that two of the country’s
largest convention centers were utilizing the NanoFlex display, I researched
Nanolumens and recognized the huge advertising, business development and
revenue opportunity, for both show management and the Convention Center.
“We have 100-plus digital
displays throughout the convention center, but none like the NanoFlex, which is
incredibly big and bright, and can be relocated to multiple sites with
incredible ease on a daily basis. It
allows us to offer meeting planners and show managers a massive mobile
advertising and digital signage display that only two other convention centers in
the country currently have. We’re
promoting four ideal locations that will ensure the messages reach the maximum
audience, and the responses we’ve received from clients and attendees have been
overwhelmingly positive.”
One location for the
NanoFlex display is right over the main entrance to the Exhibit Hall, which allows
meeting planners and show managers to replace their traditional show banner signage
with vivid videos, alternating static ads, advertisements and informational
slides. This method of actively engaging
attendees greatly increases the value of the space and commands attention from
passersby, effectively generating greater message retention among viewers.
“Shortly after we received the NanoFlex display we put it to use
during the week-long Philadelphia International Flower Show,” Hall continued, “so
more than 250,000 attendees were able to see it for the first time. It was amazing to see how many people
literally stopped in their tracks when they saw the display hanging over the spectacular
hallway entrance to the Exhibit Hall.
”We plan to sell
advertising to national and local businesses including restaurants, hotels,
retailers, museums and other attractions.
It’s the perfect opportunity for local businesses because many of the
shows are so specialized that they provide a particular target audience, and they
can design and tailor ads appropriate for their specific demographic. For the convention center, the NanoFlex
display allows us to offer tiered display packages for show signage,
sponsorship signage and advertising positioning. It is a premium enhancement that distinguishes
a show or an ad and can really help set it apart.”
NanoLumens
has recently created strategic partnership alliances with three of the largest
convention centers on the east and southeast coast including the Pennsylvania
Convention Center, the Walter E. Washington Convention Center and the Georgia
World Congress Center. Combined, the
three convention centers have an annual attendance of more than 3.5 million
people and 7 million square feet of exhibit space.
The Pennsylvania Convention
Center's exceptional staff manages nearly 250 events each year, ranging from
internationally attended conventions to regional company meetings. They have
decades of combined experience and are committed to providing the best
experience possible for anyone who walks through their doors.
The recent $786 million dollar expansion has increased the
size of the building by 62 percent, making it the 14th largest facility in the
nation with the ability to hold two meetings or conventions simultaneously and
host mega tradeshows. Additionally, it provides the largest exhibit space and
ballroom in the Northeast. For more
information visit www.paconvention.com.
NanoLumens displays are
extremely slim, ultra-lightweight, energy efficient, and feature a seamless,
edge-to-edge picture quality (up to a brightness of 5,000 nits) that can be
viewed from any angle or any distance without color shift or picture drop-off.
The company’s patented display technology, which allows customers to select
from 4mm up to 10mm pixel pitch (depending on the model), promises to transform
the way marketers engage their customers in every type of trade show, retail,
hospitality, stadium, arena, transportation and public event environment.
NanoLumens displays are designed and engineered with the environment in mind, and consume significantly less energy per square foot than conventional digital displays. Further emphasizing their commitment to eco-friendly technology, NanoLumens displays are composed of up to 50 percent reclaimed materials, and are completely recyclable. What’s more, some NanoLumens displays can be serviced from the front, making maintenance easier than ever before possible.
Designed and assembled in the United States, NanoLumens displays are available in both flexible and fixed frames in five product lines: NanoFlex™, NanoFlex Wrap, and NanoFlex Ribbon flexible displays; NanoSlim™ fixed rectangular displays; and NanoShape™ fixed round, square, and triangular displays.
The company’s technology has been recognized by Entrepreneur magazine as a 2011 future-proof tech trend and was cited by The Wall Street Journal in its 2010 Technology Innovations Awards. NanoLumens’ technology also received the 2011 Breakthrough Technology of the Year Award at the American Technology Awards. Digital Signage Magazine awarded the NanoLumens NanoFlex a 2011 DIGI Award for “Best New Display Device – Non-LCD or Plasma.”
NanoLumens displays are designed and engineered with the environment in mind, and consume significantly less energy per square foot than conventional digital displays. Further emphasizing their commitment to eco-friendly technology, NanoLumens displays are composed of up to 50 percent reclaimed materials, and are completely recyclable. What’s more, some NanoLumens displays can be serviced from the front, making maintenance easier than ever before possible.
Designed and assembled in the United States, NanoLumens displays are available in both flexible and fixed frames in five product lines: NanoFlex™, NanoFlex Wrap, and NanoFlex Ribbon flexible displays; NanoSlim™ fixed rectangular displays; and NanoShape™ fixed round, square, and triangular displays.
The company’s technology has been recognized by Entrepreneur magazine as a 2011 future-proof tech trend and was cited by The Wall Street Journal in its 2010 Technology Innovations Awards. NanoLumens’ technology also received the 2011 Breakthrough Technology of the Year Award at the American Technology Awards. Digital Signage Magazine awarded the NanoLumens NanoFlex a 2011 DIGI Award for “Best New Display Device – Non-LCD or Plasma.”
About NanoLumens:
Headquartered in
Norcross, Georgia, NanoLumens, Inc. (www.nanolumens.com)
is
a privately held corporation engaged in the research, product development,
marketing and sales of unique flexible and fixed displays that address a
yawning technology gap in the $14 billion digital display industry. Since its founding in 2006, NanoLumens has
built a portfolio of more than 20 international families of issued and filed
patents on its flexible display technology that effectively address the
commercial market void between relatively small flat-panel displays and huge,
limited application LED boards. NanoLumens technology is not constrained by
standard sizes and shapes, or by the weight, noise and cost issues
traditionally associated with commercial LED products.
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