GE, a global leader in energy
research and technology, last week opened its new $40 million, 200,000 square
foot Markham, Ontario Grid IQ™ Global Innovation Center dedicated to promoting
its next-generation energy management grid.
To help bring the center to life in the most engaging, customer-friendly
way possible, GE turned to Advanced,
Canada’s leading AV integrator, to envision, design and install an integrated
AV and IT solution that encompasses 55 rooms including a Customer
Experience Center that features a
jaw-dropping 58-foot Prysm LPD video wall.
According to Mark Mulford, President and CEO at Advanced, “This
expansive AV and IT installation encapsulates GE’s mantra of Imagination At
Work and provides an immersive media experience that is vital to convey the
forward-thinking technologies GE is developing to improve the efficiency,
reliability and security of the world’s electrical grids. As Canada’s premier AV and IT integration
company, we are proud to be recognized by GE for our industry-leading solutions
and to help GE deliver an unmatched visitor experience.”
The Customer
Experience Center brings GE’s Grid
IQ™ technologies
to life in a visual and easy-to-understand way.
Advanced utilized the Prysm video wall and several wall-mounted touchscreen
displays to allow customers to explore GE’s energy technologies firsthand and
enable them to discover solutions to improve and enhance their energy grids. In fact, it is the world’s largest curved
Prysm video wall, measuring 58 feet wide by 7 feet tall and comprising 175 individual
tiles with the thinnest seams currently possible. Incorporating today’s greenest large-format
display technologies, the video wall consumes just one-tenth the power of
traditional digital displays. Video processing is provided by the latest Extron
Quantum™ Elite processor and a professional grade multi-zone audio system was
installed to complete the media experience. The entire Customer Experience Center
features Crestron automation and can be controlled through an iPad.
“GE wanted to create a
one-of-a-kind experience for their customers,” said Mulford, “and we proved
that Advanced, more than any other integration company, has the knowledge,
experience and vision to deliver compelling and effective AV solutions. We
worked directly with GE and Prysm on the concept, design and implementation of
the system and utilized the newest cutting-edge AV and presentation
technologies. This resulted in one of
the world’s most immersive digital environments. To put it simply, there is no
other system like this on Earth.”
The AV
installation encompasses 54 additional rooms including executive offices, boardrooms,
training rooms, meeting rooms and many more. One training room, which can be
divided into two separate rooms with a motorized wall, is equipped with a SMART
70” LCD interactive display and an enterprise-grade Polycom video conferencing
system, allowing simple and effective global conferencing and training sessions.
The room also features several large interactive touchscreens, a projector and
a fully integrated audio system.
The facility’s executive boardroom is equipped with a
Crestron system that controls an NEC projector mounted on an automated
projector lift, an audio conferencing system, table-mounted microphones at each
seat and ceiling-mounted microphones that provide an unobtrusive solution for
presenters.
Even the manufacturing floor got an AV upgrade with more
than a dozen 46” LCD monitors gracing its walls to display production stats and
other internal GE messaging.
The collaboration room allows individuals to work together
in real-time with internal or external staff worldwide. Advanced installed a SMART interactive
whiteboard, in-ceiling speakers, microphones, a video conferencing system and a
projector to accommodate every type of meeting and interaction. All of the room’s AV functions can be managed
through the Crestron control system on a wireless Crestron touchscreen device.
GE knows that happy, healthy employees are productive
employees, so they had Advanced create a gym and fitness studio that provides a
personal AV experience at each fitness station.
Employees can plug in their personal iPads and iPods to listen to music
or watch satellite TV or DVDs at each station. The system can direct audio to individual stations
or the main loudspeakers throughout the entire gym and fitness studio.
Adding to the Global Innovation Center’s sense of community,
the cafeteria serves double duty as the location for Markham’s town hall
meetings. The cafeteria features a
projector and five NEC LCD displays with built-in speakers to display cable
programming for staff and provide video presentation capabilities for town hall
meetings, while an integrated video conferencing system with two wireless
microphones allows meetings to be broadcast to remote viewers.
About Advanced
Advanced is a leading audiovisual and collaborative
communications company working with corporations, government agencies,
healthcare, and educational organizations throughout Canada and beyond.
Dedicated to innovation in technology and services, Advanced has a strong set
of businesses aligned to meet today’s needs. The company offers
presentation and videoconferencing solutions in addition to complete integrated
systems, visual collaboration systems, rental and staging services, repair,
maintenance, and value-added integration services including design and
engineering, installation and audiovisual consulting. Headquartered in
Mississauga, Ontario, Advanced also has offices in Toronto, Ottawa, London and
Sudbury with partner offices located in Montreal, Calgary and Vancouver. To
learn more visit www.advanced-inc.com.
