Datexx Continues Fall Retail Merchandising Program with New Series of Safety Light Displays for Halloween Season

Following the success of their “Back to School, Back to Profits” retail merchandising program, Datexx, the industry leading manufacturer and marketer of innovatively designed, eco-friendly LED consumer lighting solutions, today unveiled their second series of displays for the Fall season, all featuring a wide range of solar and battery powered LED personal safety lights.

The program announced today by Datexx President Mei Noguchi is composed of four distinct self-contained product displays, each featuring stand-out four-color headers designed to maximize impulse sales, focused on personal safety for the Fall and Halloween season. Dealers can either order displays as configured at http://dealers.datexx.com, or they can customize displays to meet their individual requirements.

The Datexx LED-38 Solar Bug Display features 12 units of the Datexx LED-38 Solar Bug personal safety light keychains. The Solar Bug is a state-of-the-art solar powered personal safety light, featuring Super Bright LED lights that can be seen in a 360-degree radius, with wings that expand and contract for a wider range of light. Available in green and red models, the Solar Bugs come complete with a key chain ring that allow the bugs to be easily attached to a belt-loop or backpack. For added peace of mind, the Solar Bugs are entirely solar powered, eliminating any worry over dead batteries!

The Datexx LED-50 E-Flare Display features 12 units of the Datexx LED-50 E-Flare personal safety flashlight. The sleekly designed Sentina LED-50 features Super Bright LED lighting options to deliver 360-degrees of visibility. Blinking red lights warn approaching vehicles, while a bright beam flashlight provides bright white light for improved visibility on dark roads or paths. Powered by three AAA batteries, the LED Lights are both energy efficient and long lasting.

The Datexx LED-48 Safelite Display features 12 units of the Datexx LED-48 Safelite personal safety light. Incorporating a light-conducting tube that projects a bright blinking light, as well as a light-reflecting panel for additional visibility, the Safelite is powered by 2AAA batteries. Perfect for bikers, the SafeLite can also easily be attached to bicycles with an included bracket.

The Datexx LED-76 uLite Display features 12 units of the Datexx LED-76 uLite waterproof outdoor flashlight and personal safety light. Featuring two settings, one that projects forward and one that shines red as an emergency warning light, the innovative, dual use uLite is perfect for outdoor use in a variety of settings. Its magnetic base allows for secure mounting to metal surfaces, and the included mounting bracket transforms the flashlight into a waterproof bicycle headlight.

“Our safety light display program is designed to enhance a retailer’s standard Halloween planogram,” explained Noguchi. “The safety of children during the dusk hours is as much priority for all parents during the Halloween season, as candy and costumes. Now, shoppers can ensure the safety of trick-or-treaters while shopping for all their Halloween essentials.“

“We’re offering dealers the option of mixing different SKUs together into one shipper display,” she explained. “This allows dealers to incorporate our fun Solar Bug lights and our functional personal safety flashlights into displays that appeal to parents and children alike. The bottom line is this: Datexx leads the industry in offering the broadest selection of high performance, eco-friendly, and stylishly designed personal LED safety lights, and we are leveraging this leadership position for the Halloween season by offering dealers an unprecedented selection of countertop displays that will drive those seasonal sales to the max.”

For more information on the Datexx Safety Light displays, dealers are encouraged to visit http://dealers.datexx.com.

America's Greenest New Home Is Controlled and Monitored With The ELAN g! Home Control System

The “Power Haus”, a new Sarasota, Florida house, has received the lowest HERS score ever in the U.S., a negative 22, which means the house produces more energy than it uses. It also scored 118 LEED points (an internationally recognized green building certification system), making it the highest-scoring new construction home in the U.S. The home’s state-of-the-art systems are simple to manage through the IP-based ELAN g! Home Control System, which allows for consolidated control of lighting, heating, cooling, security, surveillance, whole-house audio/video and even the pool and spa right from the owner’s iPad, iPhones and ELAN in-wall touch screens.

Josh Wynne, President of Josh Wynne Construction, utilized every tool at his disposal to set these incredible green-building benchmarks. Every wall in the home is filled with super-efficient foam insulation, and the ceiling’s exterior is coated with spray foam insulation to allow for an elegant and unique “tongue and groove” ceiling inside. A Uni-Solar Flex-Lite solar array covers more than half of the roof, producing 14.2 kW of electricity and helping the house achieve its negative 22 HERS rating.

The house was carefully designed and situated to take advantage of shade provided by the property’s large trees, and it features an open floor plan with ceiling fans throughout, including an eight-foot fan in the great room. An independent dehumidification system helps to control the Florida humidity and full walls of operable impact-resistant Jeld Wen insulating windows serve to maximize natural ventilation. The home is fully outfitted with Energy Star appliances and super-efficient core systems – such as an Infinity HVAC system and Eternal tankless water heater – and it features 100 percent LED lighting, even outdoors.

“Not all of my clients are super tech-savvy, and neither am I, so I like things that are simple and reliable,” said Wynne. He knew all the technology in the home needed to be tied together in a simple, convenient way for the homeowner to control and manage, so he contracted Mark van den Broek, president of Sarasota-based SmartHouse Integration, to install the ELAN g! Home Control System.

“The ELAN system is the best control solution for me and my clients based on its relatively low cost, superior reliability, scalability, extensive third-party component integration, and most of all its ease of use,” said van den Broek. “My clients love that the control interface is the same on an iPad, iPhone, in-wall touch screen or on the TV. And I have never come across a third-party component that couldn’t integrate with the ELAN system.”

The homeowners control the system through two ELAN TS7 7-inch in-wall touch screens, three ELAN TS2 in-wall touch pads, an iPad and their two iPhones. With six flat screen HDTVs indoors plus one on the deck, the Power Haus is no slouch in the media department. To complement the video system, 14 speakers are distributed through eight audio zones, including two outdoor rock speakers. The media systems can play content from three DirecTV feeds, two Blu-ray players, XM satellite radio, Pandora Internet radio, am/fm radio and an ELAN VIA!migo iPod dock.


The ELAN g! Home Control System is integrated with the home’s five DVR surveillance cameras, DSC security system, LiteTouch lighting system and Bryant HVAC. SmartHouse Integration even custom-programmed a button in the ELAN g! software to instantly access the GUI for the solar array so the owners can monitor its performance in real time. ELAN g! allows the homeowner to program events for every subsystem, simplifying virtually every aspect of running a household. Users can set the lights to turn on and off at specific times, and the heating and cooling systems can be adjusted for maximum efficiency based on when people are home. And for travelers, there is nothing more convenient than setting up an “Away” mode that automatically changes all of the systems’ settings with the touch of a button.

Available starting at $1860 for a single-room, four sub-system control solution, the ELAN g! Series Control System can be expanded quickly and cost-effectively to enable whole-home control of every room appliance. ELAN g! provides users with the most uniform and intuitive icon-based control from their favorite devices, including TVs, touch screens, touchpads, PCs, iPhones, and iPads. The standardized interface works across platforms, so that the trendy g!Mobile app users love on the iPhone appears and works similarly on ELAN touch screens, valets and handheld remotes as well as users' televisions and mobile devices. And the system's IP backbone makes it just as easy to control the system from across the room - or across the globe.