Latin America’s newest
and most advanced subway line, São Paulo Metro Line 4, will soon be the location of
the world’s largest-ever digital out-of-home installation, when Terra® Latin America installs nearly 2,000 digital displays throughout the line’s 11
stations. The centerpiece of the project
will be the multi-million dollar installation of eight large-format LED
displays designed and manufactured by NanoLumens®. The state-of-the-art displays will provide advertisers an unforgettable medium to reach the
line’s nearly one million expected daily commuters.
According to NanoLumens
Director of Marketing, Josh Byrd, the São Paulo Metro Line 4 installation is the largest
project undertaken to date by the pioneering Georgia-based company that
introduced the world to flexible LED displays in 2010. “São Paulo’s Metro Line 4 is full of next generation
technologies, and NanoLumens is proud to provide the most dazzling digital
displays in the world to give advertisers a powerful medium to share their
messages. We designed seven wall-mounted
6mm pixel pitch displays, ranging from 145 inches to 224 inches diagonal, to be
installed throughout the line’s stations, plus one incredible 360-degree
display that is actually made up of four 173-inch curved 6mm pixel pitch displays
joined end-to-end to form a cylinder that is viewable from literally every
angle in the atrium of the Luz station, Line 4’s busiest station.”
NanoLumens has partnered
with Brazilian digital signage engineering company NC4U (Narrowcasting For You) to oversee the
installation of the eight NanoLumens LED displays. NC4U is NanoLumens’ first officially
certified service and sales partner in South America.
Metro Line 4, also known
as the Yellow Line or ViaQuatro, is the result of a strategic partnership
between the Government of São Paulo and ViaQuatro®, a private company that has invested $450 million
in the project to date, with expectations to invest a total of $2 billion over
the next 30 years of operation. The line
began offering service at six stations in 2011 with 14 trains, and full
operation of all 11 stations and 15 additional trains is expected in 2014.
Metro Line 4 is Latin
America’s first driverless subway line and points to the future of fast,
efficient, autonomous public transportation in one of the world’s most
populated metropolitan areas. Each train
is remotely controlled by a human operator at the line’s Operational Control
Center (OCC). The line features some of
the world’s most advanced subway technologies, including glass partitions
separating the commuter platform from the tracks that greatly reduce the risk
of accidents and prevent objects from falling onto the tracks, helping to
ensure timely service. The trains, which
are manufactured in Korea, offer passengers a comfortable commute with a number
of LCD displays, air conditioning, free passage between cars while in motion
and low noise operation.
NanoLumens displays were
chosen for Sao Paulo’s Yellow Line project because they are extremely slim,
ultra-lightweight, energy efficient, and feature a seamless, edge-to-edge
picture quality that can be viewed from any angle or any distance without color
shift or picture drop-off. The company’s patented display technology, which
allows customers to select from 4mm up to 10mm pixel pitch (depending on the
model), promises to transform the way marketers engage their customers in every
type of trade show, retail, hospitality, stadium, arena, transportation and
public event environment.
NanoLumens displays are designed and engineered with the environment in mind, and consume significantly less energy per square foot than conventional digital displays. Further emphasizing their commitment to eco-friendly technology, NanoLumens displays are composed of up to 50 percent reclaimed materials, and are completely recyclable. What’s more, some NanoLumens displays can be serviced from the front, making maintenance easier than ever before possible.
Designed and assembled in the United States, NanoLumens displays are offered in standard configurations as well as design-specific configurations to fit virtually any size, shape or curvature in both the NanoFlex line of flexible displays and the NanoSlim line of fixed frame displays.
The company’s technology has been named ‘Best LED Product’ of the year by Rental & Staging magazine in its 2012 INFOCOMM Product Awards Program, as well as being recognized by Entrepreneur magazine as a 2011 future-proof tech trend and cited by The Wall Street Journal in its 2010 Technology Innovations Awards. NanoLumens’ technology also received the 2011 Breakthrough Technology of the Year Award at the American Technology Awards. Digital Signage Magazine awarded the NanoLumens NanoFlex a 2011 DIGI Award for “Best New Display Device – Non-LCD or Plasma.”
NanoLumens displays are designed and engineered with the environment in mind, and consume significantly less energy per square foot than conventional digital displays. Further emphasizing their commitment to eco-friendly technology, NanoLumens displays are composed of up to 50 percent reclaimed materials, and are completely recyclable. What’s more, some NanoLumens displays can be serviced from the front, making maintenance easier than ever before possible.
Designed and assembled in the United States, NanoLumens displays are offered in standard configurations as well as design-specific configurations to fit virtually any size, shape or curvature in both the NanoFlex line of flexible displays and the NanoSlim line of fixed frame displays.
The company’s technology has been named ‘Best LED Product’ of the year by Rental & Staging magazine in its 2012 INFOCOMM Product Awards Program, as well as being recognized by Entrepreneur magazine as a 2011 future-proof tech trend and cited by The Wall Street Journal in its 2010 Technology Innovations Awards. NanoLumens’ technology also received the 2011 Breakthrough Technology of the Year Award at the American Technology Awards. Digital Signage Magazine awarded the NanoLumens NanoFlex a 2011 DIGI Award for “Best New Display Device – Non-LCD or Plasma.”
About NanoLumens®:
Headquartered in
Norcross, Georgia, NanoLumens®,
Inc. (www.nanolumens.com) is a privately held corporation engaged in
the research, product development, marketing and sales of unique flexible and
fixed displays that address a yawning technology gap in the $14 billion digital
display industry. Since its founding in
2006, NanoLumens has built a portfolio of more than 20 international families
of issued and filed patents on its flexible display technology that effectively
address the commercial market void between relatively small flat-panel displays
and huge, limited application LED boards. NanoLumens technology is not
constrained by standard sizes and shapes, or by the weight, noise and cost
issues traditionally associated with commercial LED products.