Ben & Jerry’s has a
long tradition of breaking ground with inventive new flavors and monikers for
their world-famous ice cream, so when the company decided to open its very
first retail location in Japan, it had to be an innovative store, complete with
the company’s first digital menu boards and a live Twitter feed display.
With such a unique and
specific purpose, the Twitter feed couldn’t be displayed on just any digital display
or boring four-color LED ticker, it needed to really pop. That’s why they contacted NanoLumens to build them an 8-foot wide, 4.5-inch tall, full
color 6mm pixel pitch LED display, unofficially dubbed the ‘NanoBar’.
According to Josh Byrd, NanoLumens Director of Marketing, “The
‘NanoBar’ LED display that we built for Ben & Jerry’s is a prime example of
how NanoLumens can design and build an eye-catching, energy efficient LED
display for literally any application.
“With our flexible and
non-flexible displays that can be built to any size and shape, all a company
needs to do is imagine a use for digital signage, and our team can make it a
reality. By showcasing their live
Twitter feed in the store on a vibrant full color ticker-type of display, Ben
& Jerry’s has taken customer interaction to a whole new level, and
NanoLumens is proud to provide the exact technology they need to do so.”
The ‘NanoBar’ display’s
content is powered by software developed by Scala, which also provides content
for the store’s digital menu boards behind the register counter.
NanoLumens displays are
extremely slim, ultra-lightweight, energy efficient, and feature a seamless,
edge-to-edge picture quality (up to a brightness of 5,000 nits) that can be
viewed from any angle or any distance without color shift or picture drop-off.
The company’s patented display technology, which allows customers to select
from 4mm up to 10mm pixel pitch (depending on the model), promises to transform
the way marketers engage their customers in every type of trade show, retail,
hospitality, stadium, arena, transportation and public event environment.
NanoLumens displays are designed and engineered with the environment in mind, and consume significantly less energy per square foot than conventional digital displays. Further emphasizing their commitment to eco-friendly technology, NanoLumens displays are composed of up to 50 percent reclaimed materials, and are completely recyclable. What’s more, some NanoLumens displays can be serviced from the front, making maintenance easier than ever before possible.
Designed and assembled in the United States, NanoLumens displays are available in both flexible and fixed frames in five product lines: NanoFlex™, NanoFlex Wrap, and NanoFlex Ribbon flexible displays; NanoSlim™ fixed rectangular displays; and NanoShape™ fixed round, square, and triangular displays.
The company’s technology has been recognized by Entrepreneur magazine as a 2011 future-proof tech trend and was cited by The Wall Street Journal in its 2010 Technology Innovations Awards. NanoLumens’ technology also received the 2011 Breakthrough Technology of the Year Award at the American Technology Awards. Digital Signage Magazine awarded the NanoLumens NanoFlex a 2011 DIGI Award for “Best New Display Device – Non-LCD or Plasma.”
NanoLumens displays are designed and engineered with the environment in mind, and consume significantly less energy per square foot than conventional digital displays. Further emphasizing their commitment to eco-friendly technology, NanoLumens displays are composed of up to 50 percent reclaimed materials, and are completely recyclable. What’s more, some NanoLumens displays can be serviced from the front, making maintenance easier than ever before possible.
Designed and assembled in the United States, NanoLumens displays are available in both flexible and fixed frames in five product lines: NanoFlex™, NanoFlex Wrap, and NanoFlex Ribbon flexible displays; NanoSlim™ fixed rectangular displays; and NanoShape™ fixed round, square, and triangular displays.
The company’s technology has been recognized by Entrepreneur magazine as a 2011 future-proof tech trend and was cited by The Wall Street Journal in its 2010 Technology Innovations Awards. NanoLumens’ technology also received the 2011 Breakthrough Technology of the Year Award at the American Technology Awards. Digital Signage Magazine awarded the NanoLumens NanoFlex a 2011 DIGI Award for “Best New Display Device – Non-LCD or Plasma.”
About NanoLumens:
Headquartered in
Norcross, Georgia, NanoLumens, Inc. (www.nanolumens.com)
is
a privately held corporation engaged in the research, product development,
marketing and sales of unique flexible and fixed displays that address a
yawning technology gap in the $14 billion digital display industry. Since its founding in 2006, NanoLumens has
built a portfolio of more than 20 international families of issued and filed
patents on its flexible display technology that effectively address the
commercial market void between relatively small flat-panel displays and huge,
limited application LED boards. NanoLumens technology is not constrained by
standard sizes and shapes, or by the weight, noise and cost issues
traditionally associated with commercial LED products.
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