MIZCO International will open its 2012
marketing program next week at CES 2012 with the introduction of more than 100
new mobile technology accessory products, and a prediction by MIZCO President
and CEO Albert Mizrahi that the year ahead offers nothing but unlimited
opportunity for increased sales and profits, both for the company and for its
retail partners. “Our fortunes, and
those of our partners are directly tied to the fortunes of the mobile device
manufacturers,” Mizrahi said today, “and their fortunes have never ever looked
better or brighter.”
Indeed,
after growing by more than 40% over the last two years, MIZCO International
expects to double its sales by 2017 by pursuing a carefully honed strategy of
designing truly innovative, high value added tech accessory products that are
distributed through five strong and clearly differentiated brands: DIGIPOWER®,
Cellular Innovations®, iESSENTIALS®, ecko unltd.®, and Travelocity®. In fact, the company is now one of the
fastest growing accessory manufacturers in the industry and its DIGIPOWER line
of portable power solutions remains the number one selling line, according to
NPD.
“Accessories
are precisely the thing that allows consumers to individualize their mobile
device to reflect their own unique personality,” Mizrahi stressed today. “We believe in the integrity of individual
brands when it comes to meeting our customers’ needs and our success in
solidifying the power and appeal of each of our five brands is what is our
annual revenue growth with a multiple that our competitors cannot match.”
Most
other accessory manufacturers are committed to pursuing a single brand
marketing strategy and therein lies the missed opportunity, according to
Mizrahi. “An ecko unltd. consumer is
very, very different from a Travelocity consumer. To be sure, they share a love for and a need for
mobile technology products, but their brand personalities require accessory
offerings that feature designs, colors, and material features.
The
company’s iESSENTIALS brand appeals the millions and millions of Apple
enthusiasts looking to fully dress up their Apple computers, iPhones, and
iPads. The Cellular Innovations brand appeals
to working professionals seeking to expand and enhance the functionality of
their technology products at home and at the office. DIGIPOWER, which remains the number one
selling retail line of portable power solutions, appeals to true power fanatics
who demand more and more juice to stay connected to their devices. Travelocity is the brand for an enormous and
slightly older audience of travel enthusiasts who wear their adventures like a
badge of honor. Finally, ecko
unltd. speaks to young urban-minded
creative consumers who always want to make an edgy statement about every part
of their lifestyle.
“Our
competitors design products as if they are selling to one type of consumer,”
Mizrahi stressed. “We tell our retail
partners that we sell to at least five different types of consumers and our
five brands allow them to effectively and profitably sell to each and every one
of them. When you carry MIZCO’s brands,
you effectively have the potential to quintuple your base of sales and no other
accessory manufacturer can make this promise and live up to it.”
At
CES 2012, MIZCO’s commitment to innovation and brand differentiation is evident
everywhere. For starters, recognizing
the uniquely distinct character of its ecko unltd. brand, the company is spinning
the brand off into its own booth. “From
start to finish, the ecko unltd. booth is a complete reflection and expression
of the unique vision of Marc Ecko and Marc was very, very involved in the
design of every part of the exhibit,” Mizrahi emphasized. “And for good reason. At this CES, ecko unltd. is unveiling a whole
new line of speakers and ear bud headphones that bring fashion and function to
a whole new level.”
At
the same time, DIGIPOWER is unleashing an entirely new generation of portable
power solutions — including the world’s first in-car wireless charging station,
the DrivePad™, and a completely revamped line-up of universal SLR chargers for
Canon, Nikon, and Sony cameras.
Travelocity is debuting a sensational multi SKU retail merchandising
concept called ‘Power to Go.’ The
iESSENTIALS brand is debuting a whole new series of colorful accessories for
the iPad 2 and iPhone. Cellular Innovations is expanding its extremely
successful line of ToughTested™ accessories with the introduction of new
professional grade in-vehicle chargers, over-the-ear Bluetooth headphones,
mobile phone cases, silicone cases, and a universal goose-neck in-vehicle mount
for GPS devices and smartphones.
“The
purchase of a mobile device is just the beginning of a long term sales
relationship with the consumer,” Mizrahi concluded. “By offering consumers multiple brands that
feature highly individualized accessory offerings we are literally providing
our retailers with the opportunity to sell multiple solutions to their
consumers — to the benefit of all of us.”
The
entire line of MIZCO International brands will be exhibited at CES 2012 in
Booth #31240, South Hall 3.
About Mizco International
Headquartered in Avenel,
New Jersey, Mizco International (www.mizco.com) is one of the world's fastest growing suppliers of mobile phone
headsets and accessories, as well as imaging and iPhone power solutions. Founded in 1990, Mizco markets products under
the Cellular Innovations, DIGIPOWER, iEssentials, Ecko
Unlimited and Travelocity brands. The
company currently offers more than 1,000 products through a global dealer
network. For more information on Mizco
and its product offerings call 1.800.266.4026 or visit www.mizco.com.
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