Wednesday, January 4, 2012

Growing And Expanding Mizco International To Debut Over One Hundred New Products At CES 2012

MIZCO International will open its 2012 marketing program next week at CES 2012 with the introduction of more than 100 new mobile technology accessory products, and a prediction by MIZCO President and CEO Albert Mizrahi that the year ahead offers nothing but unlimited opportunity for increased sales and profits, both for the company and for its retail partners.  “Our fortunes, and those of our partners are directly tied to the fortunes of the mobile device manufacturers,” Mizrahi said today, “and their fortunes have never ever looked better or brighter.”

Indeed, after growing by more than 40% over the last two years, MIZCO International expects to double its sales by 2017 by pursuing a carefully honed strategy of designing truly innovative, high value added tech accessory products that are distributed through five strong and clearly differentiated brands: DIGIPOWER®, Cellular Innovations®, iESSENTIALS®, ecko unltd.®, and Travelocity®.  In fact, the company is now one of the fastest growing accessory manufacturers in the industry and its DIGIPOWER line of portable power solutions remains the number one selling line, according to NPD.

“Accessories are precisely the thing that allows consumers to individualize their mobile device to reflect their own unique personality,” Mizrahi stressed today.  “We believe in the integrity of individual brands when it comes to meeting our customers’ needs and our success in solidifying the power and appeal of each of our five brands is what is our annual revenue growth with a multiple that our competitors cannot match.”

Most other accessory manufacturers are committed to pursuing a single brand marketing strategy and therein lies the missed opportunity, according to Mizrahi.  “An ecko unltd. consumer is very, very different from a Travelocity consumer.  To be sure, they share a love for and a need for mobile technology products, but their brand personalities require accessory offerings that feature designs, colors, and material features. 

The company’s iESSENTIALS brand appeals the millions and millions of Apple enthusiasts looking to fully dress up their Apple computers, iPhones, and iPads.  The Cellular Innovations brand appeals to working professionals seeking to expand and enhance the functionality of their technology products at home and at the office.  DIGIPOWER, which remains the number one selling retail line of portable power solutions, appeals to true power fanatics who demand more and more juice to stay connected to their devices.  Travelocity is the brand for an enormous and slightly older audience of travel enthusiasts who wear their adventures like a badge of honor.  Finally, ecko unltd.  speaks to young urban-minded creative consumers who always want to make an edgy statement about every part of their lifestyle. 

“Our competitors design products as if they are selling to one type of consumer,” Mizrahi stressed.  “We tell our retail partners that we sell to at least five different types of consumers and our five brands allow them to effectively and profitably sell to each and every one of them.  When you carry MIZCO’s brands, you effectively have the potential to quintuple your base of sales and no other accessory manufacturer can make this promise and live up to it.”

At CES 2012, MIZCO’s commitment to innovation and brand differentiation is evident everywhere.  For starters, recognizing the uniquely distinct character of its ecko unltd. brand, the company is spinning the brand off into its own booth.  “From start to finish, the ecko unltd. booth is a complete reflection and expression of the unique vision of Marc Ecko and Marc was very, very involved in the design of every part of the exhibit,” Mizrahi emphasized.  “And for good reason.  At this CES, ecko unltd. is unveiling a whole new line of speakers and ear bud headphones that bring fashion and function to a whole new level.”

At the same time, DIGIPOWER is unleashing an entirely new generation of portable power solutions — including the world’s first in-car wireless charging station, the DrivePad™, and a completely revamped line-up of universal SLR chargers for Canon, Nikon, and Sony cameras.  Travelocity is debuting a sensational multi SKU retail merchandising concept called ‘Power to Go.’  The iESSENTIALS brand is debuting a whole new series of colorful accessories for the iPad 2 and iPhone. Cellular Innovations is expanding its extremely successful line of ToughTested™ accessories with the introduction of new professional grade in-vehicle chargers, over-the-ear Bluetooth headphones, mobile phone cases, silicone cases, and a universal goose-neck in-vehicle mount for GPS devices and smartphones.

“The purchase of a mobile device is just the beginning of a long term sales relationship with the consumer,” Mizrahi concluded.  “By offering consumers multiple brands that feature highly individualized accessory offerings we are literally providing our retailers with the opportunity to sell multiple solutions to their consumers — to the benefit of all of us.”

The entire line of MIZCO International brands will be exhibited at CES 2012 in Booth #31240, South Hall 3.

About Mizco International
Headquartered in Avenel, New Jersey, Mizco International ( is one of the world's fastest growing suppliers of mobile phone headsets and accessories, as well as imaging and iPhone power solutions.  Founded in 1990, Mizco markets products under the Cellular Innovations, DIGIPOWER, iEssentials, Ecko Unlimited and Travelocity brands.  The company currently offers more than 1,000 products through a global dealer network.  For more information on Mizco and its product offerings call 1.800.266.4026 or visit 

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