Monday, February 6, 2012

Flexible Digital Display Technology Stands Poised to Revolutionize How, When and Where Displays are Used, Says NanoLumens President Rick Cope

Advanced flexible display technology is making flexible communications displays cost-effective and allowing owners to position digital signage in previously inaccessible locations and use them in ways that were never possible before. Because of the infinite number of uses and applications that benefit from lightweight displays that can be installed quickly and easily, the flexible display revolution is beginning today.

“Make no mistake about it, NanoLumens flexible LED displays aren’t going to just transform the digital signage industry,” said NanoLumens® President Rick Cope.  “They are going to revolutionize it beyond our wildest imaginations. Whether it’s hanging window displays, electronic message boards, digital billboards or large scale digital video displays, the uses for digital communications displays are as varied as the brands that manufacture them. 

“There are so many industries that utilize signage—storefronts, event venues, event production companies, billboard advertisers, transit centers, bars and restaurants, stadiums and arenas—that the digital signage market is fragmented with unique products specifically designed to cater to every possible need.  By designing a display that can literally bend to accommodate any installation, we’ve created one display to rule them all.“

For example, to make sure every attendee at the Ontario Progressive Conservative Party’s 2011 Greater Toronto Area Dinner could clearly view party leader Tim Hudak’s speech, the event’s production company, Metalworks Production Group, knew they needed a large display that could be set up and broken down quickly and easily, could be viewed from any angle and was bright enough to be viewed from hundreds of feet away.

Metalworks went to the audiovisual experts at APG Displays to find the ideal solution, and were told that NanoLumens NanoFlex™ lightweight flexible displays, a relatively new technology, were their best option. Metalworks ended up deploying two NanoLumens NanoFlex 112” flexible digital displays on either side of the speaker’s podium to provide an optimal viewing experience for all attendees.  And it’s a good thing they did, because the event turned out to be the largest and most successful dinner in the party’s history, drawing more than 800 supporters and candidates to attend and raising nearly $1.5 million (Canadian) for the party!

With the staggering number of application-specific displays being manufactured today, this type of multi-use display is a breath of fresh air.  With the advent of large, lightweight, variable-brightness, flexible digital displays that can be relocated easily and hung on a wall as simply as a painting, the need to juggle an inventory of projectors and flat screen LCD displays becomes a thing of the past. 

“Think of the possibilities for a flexible digital display that is 112” diagonal, weighs only 85 pounds and can be put nearly anywhere, including being hung from the ceiling, mounted on a curved wall or wrapped around a column,” Cope said.  “Here are just a few: outdoor advertising, roadside signs, information displays at transit centers and malls, video walls for concert tours and public or private events, or even a completely mobile advertising or information display for large venues such as convention centers or stadiums.”

For Metalworks, it was vital that they be able to set up and break down the video displays quickly and easily without needing a whole crew of workers because the dinner was only a few hours long.  The NanoLumens NanoFlex displays were indeed the perfect solution for this, because they are so lightweight, need minimal labor to install and don’t require any heavy or cumbersome rigging.

First introduced in 2010, NanoLumens award-winning LED displays remain the only solution of their kind.  NanoLumens is the only company in the world able to reliably manufacture ultra-thin and lightweight, easy-to-install and maintain, seamless 4mm pixel pitch flexible LED displays in virtually any shape or size to meet each customer’s unique requirements.

Designed and assembled entirely in the United States, NanoLumens displays are now available in both flexible and non-flexible frames in four product lines: NanoFlex™ and NanoFlex Wrap flexible displays; NanoSlim™ non-flexible rectangular displays; and NanoShape™ non-flexible round, square, and triangular displays.

Headquartered in Norcross, Georgia, NanoLumens, Inc. ( is a privately held corporation engaged in the research, product development and component design for unique flexible displays that address a yawning technology gap in the $14 billion digital display industry. NanoLumens has built a portfolio of more than 20 international families of issued and filed patents on its flexible display technology that effectively address the commercial market void between relatively small flat-panel displays and huge, limited application LED boards. NanoLumens technology is not constrained by standard sizes and shapes, or by the size, noise and cost issues associated with commercial LED products.

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