Thursday, May 24, 2012

The AVC Group, SpeakerCraft, Panamax/Furman Announce Integration Of Brands to Better Meet The Needs of a Changing Industry

The AVC Group, SpeakerCraft and Panamax/Furman today released a joint announcement of a significant strategic move to address the rapidly changing needs of technology consumers and dealers alike. Under the new arrangement, the formidable and diversified resources of The AVC Group, SpeakerCraft, Proficient and Panamax/Furman brands will align under one centralized division with a focus on customer-centric product development, brand innovation and dealer support.

Mark Terry, president of AVC Group, will leave the company. “Mark and his team have done an outstanding job combining the AVC Group brands together and creating a world class infrastructure to service our customers and dealers,” stated Sean Burke, Group President of Nortek’s Technology Products Segment. “Mark has decided to move on to other endeavors after providing his full support to this integration effort. I am appreciative of the dedication and high level of leadership that Mark has provided and wish him the very best in the future.”

Heading up the new organization will be Bill Pollock, president of Panamax/Furman. Paul Starkey will direct Marketing, Dave Keller will head Sales while Keith Marshall will lead SpeakerCraft/Proficient.

“This is far more than a strategic realignment. It represents an important and historic step for our industry,” said Bill Pollock.  “We’ve joined the expertise and efficiency of the industry’s most important technology brands and formed a new resource for our dealers that represents a unique opportunity for them to grow both ROI and competitive standing.”

The change is effective immediately and no changes are currently planned for existing dealer contacts, customer service, tech support and credit operations.

Pollock added: “By synergizing the benefits of our brands under one centralized group, additional resources can be better allocated to product development and marketing. This will represent an immediate win-win for our customers, brands and dealers.”

Headquartered in Carlsbad, California, The AVC Group, LLC is a portfolio of pre-eminent manufacturers and marketers of state-of-the-art consumer and commercial audio, video, and control system solutions. The AVC Group is comprised of the following industry leading brands: NILES® Audio , ELAN® Home Systems, Xantech, ATON® , and Sunfire.

SpeakerCraft, established in 1976, devoted itself for more than a decade to the design and development of architectural loudspeakers and became known as the prime OEM for many well-known, in-wall speaker brands in the field.  In marketing its own brand, now one of the widest lines of architectural speakers and electronics in the industry, SpeakerCraft brings with it years of experience and a dedication to dealer satisfaction.

Panamax and Furman have been international leaders in providing award-winning, innovative power and energy management products for more than 35 years. Their power management products give audio/video systems the pure, noise-free power they need for superlative performance, providing longevity to the components connected while protecting them from damage caused by power surges and lightning.  The company is based in Petaluma, Calif., and sells through an international dealer network and through select retail outlets. More information is available at and

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