Demonstrating the breadth and scope of its combined product development and marketing capabilities, CORE Brands LLC, a division of the Nortek Technology Solutions Segment, today introduced more than 25 new audio, control, and power management products and system solutions at CEDIA 2012 in Indianapolis, Indiana. The introductions were made by the Group’s BlueBOLT®, ELAN®, Furman®, Niles®, Panamax®, Proficient®, SpeakerCraft®, Sunfire® and Xantech® brands at four different exhibits in the Indianapolis Convention Center.
According to Paul Starkey, CORE Brands Senior Vice President of Marketing, the number of new product introductions speaks directly to the Group’s ability to offer dealers and integrators a line of integrated audio, control, and power management solutions that are unmatched by any other manufacturer. “In every market segment, and at wide-ranging price points, CORE Brands offers a solution that delivers the very best performance value,” Starkey said today. “We believe this to be unique for dealers at a time when operational simplicity and profit are top of mind.”
Leading the parade of new introductions are SpeakerCraft’s TV Speaker system and multi-room wireless audio solution; ELAN’s Android and Door Locks App, as well as streaming content and drivers, Niles’ System Integration Amplifiers, mini- and garden-subs; Xantech’s groundbreaking new line of IR and IP connectivity solutions, Panamax’s MR Series of power management solutions that combine form and function for today’s home theater environments; Furman’s Contractor Series CN-15MP MiniPort that extends SmartSequencing™ Technology to components outside the equipment rack; the first BlueBOLT-enabled product in the MD family of direct plug-in devices: the MD2-ZB; Proficient Zero wireless additions, Soundbar & TV Speaker along with various in wall/in ceiling releases; and Sunfire’s new ATMOS sub with precedent setting anti shaking technology and HRSIW8 in-wall sub.
“And these are just the highlights of what our brands are offering dealers at CEDIA 2012,” Starkey emphasized. “The addition of these products to an already rich portfolio of CI channel products of over 1,000 active products, gives the dealer a range of choices with unprecedented association to each other.”
“It is difficult to find a dealer who is not using one of the brands today, and our goal is now to have each dealer using 5 or more of our brands,” he added. “Product development is the key initiative for our brands in the next year.”
The full range of CORE Brands products and solutions can be seen at the Group’s four CEDIA 2012 exhibits. ATON, ELAN, Niles, Sunfire, and Xantech are exhibiting in Booth #902. BlueBOLT, Panamax, and Furman are exhibiting in Booth #3130. SpeakerCraft is exhibiting in Booth #5524 and Proficient is exhibiting in Booth #2442.
Headquartered in Petaluma, California, CORE Brands is a division of the Nortek Technology Solutions Segment (www.nortek-inc.com). CORE Brands combines the product and marketing strengths of ten iconic audio, power management and control brands into a single business unit that includes ATON®, BlueBOLT®, ELAN®, Furman®, Niles®, Panamax®, Proficient®, SpeakerCraft®, Sunfire® and Xantech® brands. CORE Brands has more than 190 years of combined experience in the residential, commercial and professional markets and over 4,300 direct customer accounts in multiple distribution channels in the United States and around the world.