“I use
ELAN g! every day at home and at the Cake Factory,” Valastro said, “so I knew
it was the perfect choice to give my employees and managers total control of
the audio and video at the new Carlo’s Bakery in Ridgewood. Technology is changing the way retail businesses
operate, from the new ShopKeep app that allowed us to replace traditional POS
systems with two iPads to the instant audio and video control the ELAN g!
provides. As Carlo’s Bakery continues to grow I’ll need technologies that make
it easier for me to manage operations at multiple locations, and one of the
reasons I love the g! system is I can expand it later to provide remote access
to security and surveillance.”
With
plans to open several additional Carlo’s Bakery locations by the end of 2014,
Valastro will benefit from the remote capabilities of the advanced ELAN g!
system and be able to quickly check in on multiple locations right from his
iPhone. With the move to two iPads as
POSes in the Ridgewood location, it’s clear that technology will play an
increasingly important role in the bakery’s continued success. It’s now possible for employees to take the
cash register with them to take orders from anywhere in the store, and a simple
four-finger swipe takes them right to the ELAN g!Mobile app where they can
adjust settings for the store’s TVs and audio zones. That means they can take an order, swipe to
the A/V controls and swipe back to take another order in under 15 seconds.
According
to 360 Media Innovations co-owner Abiose Gale, the technology at the new
Carlo’s Bakery isn’t just the wave of the future, but the reality of the
present that can make managing retail locations easier and even provide financial
savings over the long term. “The ELAN g! system is a perfect solution for
retail stores because its so easy to use there’s no learning curve and it can
integrate everything from TVs to lighting to electronic door locks. And as businesses continue to use apps for
business purposes like the ShopKeep POS app, the ability to instantly switch to
the ELAN g! app means they can avoid having all sorts of different remotes to
control everything. It’s pretty
incredible that the whole store can be operated from a single iPad.”
Carlo’s Bakery Ridgewood
has two main areas — the storefront that features a Cake Building Station where
customers can watch the baking artisans decorate their cakes and a Party Room
for hosting birthday parties and special events. Each area has its own audio zone and video
zone, and the Party Room has HDMI presentation capabilities so guests can use
their own media devices to display content on the two 47” LG TVs during their
parties.
360 Media Innovations installed
a total of six 47” LG LCD TV’s and 13 in-ceiling speakers throughout the store
which play content from an iPort IW20 in-wall iPod dock, a Fusion media server,
two Cablevision cableboxes and a BrightSign XD230 digital signage player. An ELAN HC6 is the brains of the control
system, with an ELAN S86, SnapAV B300 4x4 matrix and Crown CDi 1000 amplifier
providing distribution and power for the store’s speakers. The store uses two WAPs to provide
uniterrupted Wi-Fi which is vital for consistent operation of the iPads as
POSes.
Photo 1 — Buddy Valastro
cuts the ribbon at the grand opening ceremony at Carlo’s Bakery Ridgewood.
Photo 2 — Abiose Gale, co-owner
of 360 Media Innovations, and Buddy Valastro at the grand opening of Carlo’s
Bakery Ridgewood.
Photo 3 — Carlo’s Bakery
Ridgewood uses two iPads as POS terminals and to run the ELAN g!Mobile app,
allowing for quick and simple control of the store’s AV system.
Photo credit: Joe
Polillio
About ELAN Home
Systems:
Founded in 1990, ELAN®
Home Systems is an industry leading manufacturer of innovative, award-winning
whole-house entertainment and control systems that are distributed through a
comprehensive channel of select dealers and distributors throughout the United
States, Canada and more than 58 countries worldwide. To learn more, visit
www.elanhomesystems.com.
ELAN is part of the
CORE® Brands division of Nortek, Inc. CORE Brands combines the product and
marketing strengths of ten iconic audio, power management and control brands
into a single business unit that includes ATON®, BlueBOLT®, ELAN®, Furman®,
Niles®, Panamax®, Proficient®, SpeakerCraft®, Sunfire® and Xantech® brands.
ELAN is a subsidiary of
Nortek, Inc., a global, diversified company whose many market-leading brands
deliver broad capabilities and a wide array of innovative, technology-driven
products and solutions for lifestyle improvement at home and at work. Please visit www.nortekinc.com for more information.
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