Moving
to provide its consolidated international distributor network with a new level
of training support, The AVC Group today announced the roll out of a
comprehensive 2012 Training Program that combines Trade Show, Internet, and
Field based classes into one comprehensive global training initiative.
According
to Ken Johnsen, International Training Manager at The AVC Group, the new
program was rolled out last month at ISE 2012 and featured brand specific
training on the ELAN, Niles, Xantech, Sunfire, and ATON brands. “Over a five day period we trained a large
percentage of our European distributor partners and their trainers on every
aspect of each brand’s product line,” Johnsen emphasized. “We are now taking this same integrated
approach and bringing it to every part of the world.”
The
entire focus of The AVC Group’s international education effort, Johnsen
emphasized, is to ‘train the trainers’ to be complete experts in all of the
five brands’ product offerings. “Our
goal is to provide our distributors with the tools they need to successfully
represent any brand within The AVC Group.
To achieve this goal, we are combining Trade Show, Internet, and Field-based
classes into a single comprehensive program that allows for the largest number
of trainers to be trained in the most time and cost-efficient way possible. These training courses will culminate in a
Certificate of Completion for various products and techniques unique to the
brands of The AVC Group.”
Regarding
trade show centric events, Johnson said that The AVC Group will be hosting
multi-brand training at CEDIA 2012 in Indianapolis. Field-based training is now scheduled to take
place as follows: February 2012 in
Australia and New Zealand; March 2012 in Russia and Europe; April 2012 in
Beijing, Shanghai and Southeast Asia; June 2012 in Peru and Brazil; July 2012
in India and Dubai; September 2012 in Carlsbad, California; October 2012 in
Asia and Southeast Asia. Johnsen
stressed that each Field-based program will be structured to meet the needs of
each region, and most likely be a week-long exercise that he calls a “HiFive”
training event. This event will have two
full days devoted to ELAN, and one day each devoted to Niles and Xantech, and a
half-day each to Sunfire and ATON.
Regarding
Internet training events, Johnsen plans to utilize each brand’s already
established on-line training videos and classes, while at the same time,
creating smaller, highly focused sales and technical trainings that will
emphasize software updates, system designing, programming techniques, as well
as launches in new product categories. These trainings will be delivered via
WebEx, Skype and/or conference calls.
For
more information about specific training events and schedules, distributors are
encouraged to contact Ken Johnsen directly at kjohnsen@theavcgroup.com by phone at +1
760-710-0546 or Skype using kenneth.johnsen6.
About The AVC Group, LLC:
Headquartered in
Carlsbad, California, The AVC Group, LLC is a portfolio of pre-eminent
manufacturers and marketers of state-of-the-art consumer and commercial audio,
video, and control system solutions. The
Group is comprised of the following industry leading brands: ELAN®
Home Systems, Niles®
Audio, Xantech®, Sunfire®,
and ATON®.
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