NanoLumens® is taking customer engagement to a entirely new
level with the installation of a NanoSlim™ LED display in the front window of a brand new retail cosmetics
store in New York’s SoHo shopping and arts neighborhood. According to
NanoLumens President & CEO Rick Cope, the installation, which was made at
the M·A·C Cosmetics store, marks the first time the company’s revolutionary “digital wallpaper” is being
installed in a fixed retail installation, and it points the way to the future
of compelling retail customer engagement.
“SoHo represents the
cutting edge in art, retail, and fashion,” Cope said today. “It attracts millions of visitors from all
over the world. Retailers looking to
make a lasting impression on this very discerning audience know that they have to
go beyond the ‘usual’ methods of engaging and holding the attention of
consumers. They have to stop them in
their tracks and immerse them in a messaging environment that compels them to
enter the store. Our first fixed retail
installation is designed to do just that.”
Indeed, the NanoSlim display installed in
the SoHo store will most certainly stop consumers in their tracks. It measures 4.5’ wide by 9’ tall and is less
than 3 inches deep, allowing the retailer to maximize valuable retail floor
space. The display boasts a seamless 4mm
pixel pitch with stunning resolution, high brightness and superior off-axis
viewing angles to effectively engage consumers from any distance or viewing
angle.
Diversified Media Group
(DMG), which installed the NanoFlex display, sees a bright future for
businesses and venues that utilize the amazingly versatile and eye-popping technology, according
to DMG President John Melillo.
“Our designers and engineers were excited about the
NanoLumens displays from the very first time they saw them,” Melillo said. “They really are unlike any other displays on
the market today—they’re lightweight, ultra-bright and rugged, so they are
capable for use in popular retail stores, as well as transportation centers and
other large high-traffic venues. These
displays will breeze through bumps and splashes that would knock out other
displays. Our experiential design team
recognizes that what really sets the NanoLumens displays apart is they can be
built to any size with no
bezels—there’s no lines or breaks in the picture at any size imaginable, custom
built to fit any application.”
According to Cope,
consumers have learned to tune out traditional video displays
in public just as they have learned to fast-forward through commercials on
their home’s DVR.
“Whether in SoHo or in a
shopping mall where stores are all vying for the attention of millions of
shoppers each year, traditional displays have become ineffective in engaging and
holding the consumer’s attention,” Cope said. “When people pass by a storefront
and see stunning seamless visuals on a 9-foot tall, 4.5-foot wide video display
just inside the doors, they can’t help but stop and check it out.”
First introduced in 2010,
NanoLumens award-winning LED displays remain the only solution of their
kind. NanoLumens is the only company in
the world able to reliably manufacture ultra-thin and lightweight,
easy-to-install and maintain, seamless 4mm pixel pitch flexible LED displays in
virtually any shape or size to meet
each customer’s unique requirements.
Designed and assembled
entirely in the United States, NanoLumens displays are now available in both
flexible and non-flexible frames in four product lines: NanoFlex™ and NanoFlex Wrap flexible displays; NanoSlim™
non-flexible rectangular displays; and NanoShape™
non-flexible round, square, and triangular displays.
Combined, the Diversified
Companies, headquartered in Kenilworth, New Jersey, (www.divmedia.net) account for more than $125 million in revenue, handling full
service integration and development of managed network solutions. Diversified
Systems and its sister companies—Diversified Media Group, Sky Web Digital Media
and DiamondLYTE—provide aggregated media, technology consulting, engineering,
management and integration services to the broadcast & cable, Fortune500,
sports & entertainment, out of home advertising, education, government,
retail and healthcare markets.
Headquartered in
Norcross, Georgia, NanoLumens, Inc. (www.nanolumens.com) is a privately held corporation engaged in the
research, product development and component design for unique flexible displays
that address a yawning technology gap in the $14 billion digital display
industry. NanoLumens has built a portfolio of more than 20 international
families of issued and filed patents on its flexible display technology that
effectively address the commercial market void between relatively small
flat-panel displays and huge, limited application LED boards. NanoLumens
technology is not constrained by standard sizes and shapes, or by the size,
noise and cost issues associated with commercial LED products.
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