Moving decisively to place his unique sense of design and style on one of the consumer electronics industry’s traditionally most boring product categories, fashion designer, multimedia artist, and technology entrepreneur Marc Ecko today announced the immediate market introduction of a groundbreaking new line of *ECKOUNLTD. earbud headphones that fuse together fashion and function in unprecedented new ways.
According to Ecko, the six new earbud headphone styles — “Zone,” “Chaos II,” “Stomp,” “Lace,” “Zip,” and “Chain” — will be delivered to dealers starting next month under an exclusive licensing agreement with Mizco International’s DIGIPOWER Division. Each new style lives up to its respective name, featuring a fusion of fashion and function unique to each series. All will be marketed under the *ECKOUNLTD. brand name and carry suggested retail prices of between $12.99 to $39.99.
“I can’t imagine life without all my gadgets. From my phone to my laptop; I am as dependent on my gear as I am the quality of my environment. For me it is not just a bunch of cables and ports. I expect my gear to be seamless with what it is I am doing, reliable and easy to manage. If I am on a plane, managing my photos, catching up on the news, vibing on music or even playing videogames, it has to work as hard as I do,” Marc Ecko said today.
He continues, “Having grown up in a digital generation, and having it shape so much of my point of view as a designer – I could not wait to tackle the challenge of building a proper collection of technology accessories. I aimed to build something that really captures our generation’s unlimited sense of style. Fearless. Action minded. Designed with a unique voice. Always live life Unlimited!”
According to Mizco’s Vice President of Sales for the *ecko Division, Steve Kops, “For the first time in the headphone category’s history, Fashion & Function are major influences on product development. As a result, retailers have a brand new opportunity to merchandise headphones not just on their sonic quality, but now on the fashion likes of their consumers. Traditional, all black headphones are being replaced with vibrant colors, unique silhouettes, and superior technology to their predecessors.”
The “Zone” earbuds feature the iconic *ecko Rhino on the outer surface of the earpieces. Available for $12.99, in red, green, pink, yellow, blue and white, the earbuds include a one-meter cable compatible with iPods, iPhones and Android smartphones and three sizes of ear-piece gels.
“Chaos II”, available for $14.99, in purple, pink, blue, red, and black, features the *ecko Rhino on the outer surface of the earpieces, a 1 meter cable, inline microphone, controls for the iPod, iPad and iPhone, and three sizes of ear-piece gels.
Available for $19.99, the “Stomp” earbuds feature the iconic Ecko Rhino on the outer surface of the earpieces. Available in red, blue, white, pink, purple and black, the earbuds feature a flat 1.2-meter cable with an inline microphone and controls compatible with iPods, iPads, iPhones and Android smartphones. The earbuds include a convenient travel bag, and three sizes of ear-piece gels.
The new “Chain” and “Zip” earbuds merge Ecko’s reputation for street-conscious fashion with utilitarian function. Featuring a beaded, dog-tag chain cord design, the “Chain” earbuds are available for $39.99 in blue, pink, red and black. The “Zip” earbuds feature a functioning zipper cord, and are available in red, gold, blue, white, pink and purple, for $29.99. Both styles of earbuds feature an inline microphone and volume control compatible with iPods, iPhones, and Android smartphones, as well as a convenient travel bag and three sizes of ear-piece gels.
According to Ecko, today’s introduction of the six new ear bud headphone lines is a prelude to a major CES 2012 product line introduction that promise to take his vision to an even higher plateau of design and function.