Proving that it continues to meet the increasingly
diverse and precise needs of the of the ProAV market, Stampede Presentation Products, Inc. recently helped Lumina Motion create two spectacular 3D mapping events for the
official launches of the Audi A6 and Audi Zentrum in Santiago, Chile. According to Lumina Motion President Gonzalo
de la Barra, Stampede is an indispensible partner that has allowed the company
to keep up with growing demand for complex 3D mapping events.
“Our development and design teams are the best at
what they do, so we expect our business partners to live up to that standard,”
de la Barra said today. “As a provider of virtually every ProAV product
imaginable, Stampede consistently exceeds our expectations in terms of product
selection, advice, shipping speed, reliability and support. Our business is growing, and Stampede has
helped us maintain our stellar record of delivering exactly what each client
requests, every time.”
The audiovisual team at Lumina Motion was hired by
Audi to create show-stopping 3D mapping events for the two separate launches of
the new A6 and Zentrum models. Both events
required more than three weeks of development and design to create both the
physical display surfaces and promotional videos to maximize the visual impact
of the 3D mapping technology.
The A6 launch featured a real, full-sized Audi A6
car on a custom built ramp and backdrop, with the car completely enveloped in a
flexible projection material. The entire
set up was compact enough to travel to four different launch locations
including shopping malls and restaurants.
Lumina Motion utilized two Christie DHD800 projectors to display a
dazzling video that covered every visible inch of the car and stage.
For the Zentrum launch, the company used an adhesive to
apply a white vinyl material to cover the side of a building (54m wide by 9m
tall). For this one-time presentation
they deployed eight Christie DHD800 projectors, in stacks of two, to cover the
entire building façade in striking high-definition video. The entire setup process, including detailed
calibration and exact positioning of the projectors, required four nights of
testing and resulted in a picture perfect execution.
According to de la Barra, “3D mapping is becoming
a popular way for brands to create jaw-dropping product launches that can be
attended by thousands of people and attract a lot of media attention. In situations like this, every detail must be
perfect, which is why selecting the right equipment is as important as having
our trained professionals perform the calibration and equipment placement on
site. Stampede always gives us good
advice on the best equipment to use for each audiovisual presentation we do,
and we look forward to a long and profitable relationship with them.”
Stampede continues to grow its industry-leading
product catalog, which now includes nearly 1,000 pages of ProAV solutions to
satisfy every need.
“Stampede has always, and will always, provide the
latest products to both large and small ProAV companies on schedule and wherever
required,” said Stampede CEO Mark Wilkins. “Innovative content creators and
production companies require a vast assortment of products, and we are proud to
have more products in our 2012 Big Book of AV than ever before. Lumina Motion is a leading-edge live-video
event producer, and it is exciting to play such a vital role in their unique and
consistently phenomenal presentations.”
Lumina Motion is a
development-oriented team that specializes in next generation audiovisuals and
experiential marketing solutions, including Interactive, 3D Mapping,
Beamvertising, 360° Indoor Projection and
Monumental Projection solutions. They develop custom products for advertising, events and
communication in general. They handle
their own techniques that make it possible to give life to buildings and
elements, producing a unique experience for viewers. As of June 2012 Lumina Motion
will start operations in California to serve the U.S. market. For more info
visit www.luminamotion.com.
About Stampede
Known for its value-added distribution,
Amherst, New York-based Stampede is the leading distributor of presentation
equipment including LCD/DLP projectors and flat panel displays. Stampede
provides a complete range of brand name presentation equipment to a variety of
audio/video, computer and home theater resellers and integrators in the United
States, Canada and Latin America. These resellers rely on Stampede for
value-added services in distribution, marketing and solution-based sales.
Stampede annually produces the “Big Book of AV,” a nearly 1,000-page catalog
and companion website (www.BigBookofAV.com) that provide
hundreds of sales, installation and spec tips for Stampede’s dealers in addition
to product details on more than 5,000 SKUs. For more information on Stampede,
log onto www.stampedeglobal.com.
1 comment:
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