Tuesday, July 3, 2012

Stampede Helps Lumina Motion Create One-Of-A-Kind 3D Mapping Events For Two Audi Car Launches

Proving that it continues to meet the increasingly diverse and precise needs of the of the ProAV market, Stampede Presentation Products, Inc. recently helped Lumina Motion create two spectacular 3D mapping events for the official launches of the Audi A6 and Audi Zentrum in Santiago, Chile.  According to Lumina Motion President Gonzalo de la Barra, Stampede is an indispensible partner that has allowed the company to keep up with growing demand for complex 3D mapping events.

“Our development and design teams are the best at what they do, so we expect our business partners to live up to that standard,” de la Barra said today. “As a provider of virtually every ProAV product imaginable, Stampede consistently exceeds our expectations in terms of product selection, advice, shipping speed, reliability and support.  Our business is growing, and Stampede has helped us maintain our stellar record of delivering exactly what each client requests, every time.”

The audiovisual team at Lumina Motion was hired by Audi to create show-stopping 3D mapping events for the two separate launches of the new A6 and Zentrum models.  Both events required more than three weeks of development and design to create both the physical display surfaces and promotional videos to maximize the visual impact of the 3D mapping technology. 

The A6 launch featured a real, full-sized Audi A6 car on a custom built ramp and backdrop, with the car completely enveloped in a flexible projection material.  The entire set up was compact enough to travel to four different launch locations including shopping malls and restaurants.  Lumina Motion utilized two Christie DHD800 projectors to display a dazzling video that covered every visible inch of the car and stage. 

For the Zentrum launch, the company used an adhesive to apply a white vinyl material to cover the side of a building (54m wide by 9m tall).  For this one-time presentation they deployed eight Christie DHD800 projectors, in stacks of two, to cover the entire building façade in striking high-definition video.  The entire setup process, including detailed calibration and exact positioning of the projectors, required four nights of testing and resulted in a picture perfect execution.

According to de la Barra, “3D mapping is becoming a popular way for brands to create jaw-dropping product launches that can be attended by thousands of people and attract a lot of media attention.  In situations like this, every detail must be perfect, which is why selecting the right equipment is as important as having our trained professionals perform the calibration and equipment placement on site.  Stampede always gives us good advice on the best equipment to use for each audiovisual presentation we do, and we look forward to a long and profitable relationship with them.”

Stampede continues to grow its industry-leading product catalog, which now includes nearly 1,000 pages of ProAV solutions to satisfy every need.

“Stampede has always, and will always, provide the latest products to both large and small ProAV companies on schedule and wherever required,” said Stampede CEO Mark Wilkins. “Innovative content creators and production companies require a vast assortment of products, and we are proud to have more products in our 2012 Big Book of AV than ever before.  Lumina Motion is a leading-edge live-video event producer, and it is exciting to play such a vital role in their unique and consistently phenomenal presentations.”

Lumina Motion is a development-oriented team that specializes in next generation audiovisuals and experiential marketing solutions, including Interactive, 3D Mapping, Beamvertising, 360° Indoor Projection and Monumental Projection solutions. They develop custom products for advertising, events and communication in general.  They handle their own techniques that make it possible to give life to buildings and elements, producing a unique experience for viewers. As of June 2012 Lumina Motion will start operations in California to serve the U.S. market. For more info visit www.luminamotion.com.

About Stampede
Known for its value-added distribution, Amherst, New York-based Stampede is the leading distributor of presentation equipment including LCD/DLP projectors and flat panel displays. Stampede provides a complete range of brand name presentation equipment to a variety of audio/video, computer and home theater resellers and integrators in the United States, Canada and Latin America. These resellers rely on Stampede for value-added services in distribution, marketing and solution-based sales. Stampede annually produces the “Big Book of AV,” a nearly 1,000-page catalog and companion website (www.BigBookofAV.com) that provide hundreds of sales, installation and spec tips for Stampede’s dealers in addition to product details on more than 5,000 SKUs. For more information on Stampede, log onto www.stampedeglobal.com.

1 comment:

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