Wednesday, September 4, 2013
Integrator Finds The Sound Of Success With Niles Cynema Soundfield In-Wall Soundbar
International custom electronics integrator Jim Beaumont of HomeTech Europe has installed hundreds, if not thousands of different products throughout his career, and he’s never seen anything quite as unique as the Niles Cynema Soundfield in-wall soundbar from Core Brands. As the first of its kind, the Cynema Soundfield naturally has some ‘wow’ factor to it, but according to Beaumont it’s the practical application of a high-quality soundbar that virtually disappears that’s making it fly off the shelves.
“When I heard about the Niles Cynema Soundfield I knew some of my clients would love it, but I didn’t think I’d sell 10 of them in the first month!” Beaumont said. “Niles recognized that homeowners want good sound to match their attractive wall-mounted TVs, but they also want it to be as unobtrusive as the TV itself. With TVs getting thinner and thinner, the TV manufacturers have run out of room for good speakers, and the only solution when your TV is an inch off the wall is to put the speakers into the wall itself.”
Beaumont says his clients and the designers he works with immediately see the value in a soundbar that can be painted over and literally disappear into the wall. For years, in-wall speakers have been the preferred solution of integrators and interior designers because they blend into the room, but they can be expensive and difficult to install in an existing room because of wiring and additional components such as amplifiers and AV receivers. The Cynema Soundfield solves this issue because it requires just two wires, one for audio signal and one for power, and it can be installed in less than an hour by a certified Niles installer, even if the TV is already hung on the wall.
“It’s easy to sell because it can be used in retrofits, new homes, board rooms and even retail locations like hotel lobbies, without anyone even knowing it’s there,” Beaumont continued. “Several of my clients were so excited when I showed it to them that they bought multiple units for multiple rooms. I think the market for this innovative premium sound solution could be huge, and I’m going to sell as many of them as I can.”
And it’s easy to complete the home theater experience with one of Niles’ small, powerful subwoofers and wireless kit, so the sub can go anywhere the homeowners want without running wires. The wireless kit hooks right up to the Cynema Soundfield’s amplifier, so there’s no separate amp or receiver necessary.
What makes the Cynema Soundfield so unique is its rail system; the only thing that gets cut into the wall is a thin metal rail that sits flush with the drywall, and then the three individual speakers and the amplifier simply lock into the rail. With such a fast installation time, models that match TVs of all sizes, plenty of power and fidelity (30W RMS per speaker, three speakers per soundbar) and the ability to paint the grill and make the speaker invisible, the Niles Cynema Soundfield is a hot item for electronics integrators and design-conscious homeowners everywhere.
The Cynema Soundfield includes inputs for optical audio, HDMI and analog audio, and can also be integrated into a multi-room audio system. It features autosense turn-on so that no separate remote is required, and it simply turns on whenever it receives an audio signal from either the TV or a connected multi-room audio system.