Sunfire Atmos Awarded 2011 EXC!TE Award By CustomRetailer Magazine

Sunfire®, a specialist in the design, manufacture and marketing of luxury home theater products for the worldwide custom specialist and retail markets, today was awarded a 2011 EXC!TE Award by CustomRetailer Magazine for its new Sunfire Atmos subwoofer. The award will be presented to Sunfire on Sept. 8 at the 2011 EXC!TE Awards Party at CEDIA Expo 2011 in Indianapolis, Indiana.

“The Atmos sets a new bar for small, powerful, accurate subwoofers. It is relevant for today’s consumers who demand high performance and reliability out of a small cabinet,” said Mark Weisenberg, Sunfire General Manager. “Our engineers started from scratch and developed a incredibly tough aluminum enclosure that accommodates the tremendous air pressure generated by the woofer.”

CustomRetailer Magazine presents its annual EXC!TE Awards to the best products available to the industry. Each year, CustomRetailer invites nominations of products that stand out for being innovative, high-performing and solutions-oriented for the custom installation professional. Past winners stand out as particularly impressive, considering the unique challenges custom installers face every day on the job. The impact these products have had on the industry is felt in the installers' productivity, the dealers' profitability, the clients' satisfaction and the industry's vitality.

The Atmos features a custom designed 6.5” woofer paired with a unique new asymmetrical cardiod surround, allowing over 1.5” of excursion. Resembling the variable thickness of the human heart, the surround provides superior control of the 6.5” driver, reducing distortion and increasing fidelity and reliability. The Atmos outperforms many 10” and 12” models.

Quietly containing the monstrous, cool running 1400W amplifier using Sunfire’s exclusive Tracking Downconverter technology required space-age engineering, which is why Sunfire used FEA (Finite Element Analysis) to design the Atmos, including the aluminum cabinet and the drivers as well as redesigning the Tracking Downconverter amplifier. This patient attention to detail gave the Atmos unequalled fidelity and high output, all out of an impossibly small aluminum extruded cabinet.

Sunfire Dealers Live Large This Summer

Sunfire®, a leader in the design and manufacture of hi-fidelity home theater audio products, today announced an exciting Dealer/Consumer promotion for summer 2011, featuring its new Dynamic Series line (SDS) of affordable high-quality subwoofers.

From June 1 through August 31, home theater enthusiasts are invited to take part in the ”Live Large with Sunfire” promotion and upgrade their home theater setup. Through this special offer, buyers can purchase a Sunfire SDS10 10” sub for the price of an SDS8 8” sub, or they can go even larger and purchase a Sunfire SDS12 12” sub for the price of an SDS10 10” sub!

The “Live Large with Sunfire” promotion is available to all authorized Sunfire dealers, who can then pass it on to their customers who respond to the program. Consumers can purchase a maximum of two SDS subwoofers on this promotion.

The promotion will be supported by advertisements, direct emails to 200,000 consumers and email blasts specially developed for Sunfire dealers to market the promotion within their own customer base.

Consumers can take advantage of the “Live Large This Summer” promotion by locating the nearest Sunfire dealer at www.sunfire.com and making a qualifying purchase through any online or brick-and-mortar authorized Sunfire dealer.

The Sunfire Dynamic Series 8”, 10” and 12” subwoofers are available for an MSRP of $400, $500 and $600 respectively. The Dynamic Series features the perfect blend of form, function and performance. They are the ideal choice for systems where small size, high fidelity and high output are required. Sunfire's new digital amplifier delivers 400 to 600 Watts of cool running peak output in the three models, offering unprecedented performance at these price points. Each subwoofer features a Sunfire-designed woofer and acoustically matched passive radiator – twice the speakers for twice the bass. The DS family is the first Sunfire line built around energy efficient Sunfire Class-D amplification utilizing Sunfire’s FFD™ technology and also features an efficient .5W standby power mode.

With an optional 2.4GHz subwoofer wireless transmitter and receiver, available for an MSRP of $80 each, the addition of a new subwoofer is simple, without any new wires needed. A single transmitter can support up to two receivers for two subwoofers.

Sunfire® Debuts Its Smallest, Most Powerful Subwoofer

Sunfire®, a specialist in the design, manufacture and marketing of luxury home theater products for the worldwide custom specialist and retail markets, today debuted its Atmos™ subwoofer, the smallest, most powerful subwoofer in its class.

The Atmos features a custom designed 6.5” woofer paired with a unique new asymmetrical cardiod surround, allowing over 1.5” of excursion. Resembling the variable thickness of the human heart, the surround provides superior control of the 6.5” driver, reducing distortion and increasing fidelity and reliability. The Atmos outperforms many 10” and 12” models.

Quietly containing the monstrous, cool running 1400W amplifier using Sunfire’s exclusive Tracking Downconverter technology required space-age engineering, which is why Sunfire used FEA (Finite Element Analysis) to design the Atmos, including the aluminum cabinet and the drivers as well as redesigning the Tracking Downconverter amplifier. This patient attention to detail gave the Atmos unequalled fidelity and high output, all out of an impossibly small aluminum extruded cabinet.

“The Atmos sets a new bar for small, powerful, accurate subwoofers. It is relevant for today’s consumers who demand high performance and reliability out of a small cabinet,” said Sunfire General Manager Mark Weisenberg. “Our engineers started from scratch and developed a incredibly tough aluminum enclosure that accommodates the tremendous air pressure generated by the woofer.”

Sunfire knows that every room is different, which is why the Atmos features an auto-room equalizer circuit that automatically adjusts the sub’s response to best suit the room acoustics for maximum bass quality and performance.

Thanks to the Atmos’ newly designed foot, which was inspired by the tire industry, the subwoofer will remain in place even at mind-numbing volumes. And measuring just 8.5” x 8.9” x 10.1”, the Atmos fits anywhere. For those thrill-seekers requiring even more bass, two Atmos subwoofers can be paired with just one wire through its conveniently located master/slave connectors.

The Atmos will begin shipping in Q2 2011 on a limited availability basis.