Sunfire Atmos Awarded 2011 EXC!TE Award By CustomRetailer Magazine

Sunfire®, a specialist in the design, manufacture and marketing of luxury home theater products for the worldwide custom specialist and retail markets, today was awarded a 2011 EXC!TE Award by CustomRetailer Magazine for its new Sunfire Atmos subwoofer. The award will be presented to Sunfire on Sept. 8 at the 2011 EXC!TE Awards Party at CEDIA Expo 2011 in Indianapolis, Indiana.

“The Atmos sets a new bar for small, powerful, accurate subwoofers. It is relevant for today’s consumers who demand high performance and reliability out of a small cabinet,” said Mark Weisenberg, Sunfire General Manager. “Our engineers started from scratch and developed a incredibly tough aluminum enclosure that accommodates the tremendous air pressure generated by the woofer.”

CustomRetailer Magazine presents its annual EXC!TE Awards to the best products available to the industry. Each year, CustomRetailer invites nominations of products that stand out for being innovative, high-performing and solutions-oriented for the custom installation professional. Past winners stand out as particularly impressive, considering the unique challenges custom installers face every day on the job. The impact these products have had on the industry is felt in the installers' productivity, the dealers' profitability, the clients' satisfaction and the industry's vitality.

The Atmos features a custom designed 6.5” woofer paired with a unique new asymmetrical cardiod surround, allowing over 1.5” of excursion. Resembling the variable thickness of the human heart, the surround provides superior control of the 6.5” driver, reducing distortion and increasing fidelity and reliability. The Atmos outperforms many 10” and 12” models.

Quietly containing the monstrous, cool running 1400W amplifier using Sunfire’s exclusive Tracking Downconverter technology required space-age engineering, which is why Sunfire used FEA (Finite Element Analysis) to design the Atmos, including the aluminum cabinet and the drivers as well as redesigning the Tracking Downconverter amplifier. This patient attention to detail gave the Atmos unequalled fidelity and high output, all out of an impossibly small aluminum extruded cabinet.

Sunfire SDS-12 Named Best European Home Theater Subwoofer in 2011-2012 EISA Awards

Sunfire®, a specialist in the design, manufacture and marketing of luxury home theater products for the worldwide custom specialist and retail markets, today was awarded the European Imaging and Sound Association’s 2011-2012 EISA Award for Home Theater Subwoofer for the Sunfire SDS-12 subwoofer. The award will be presented to Sunfire at the 2011-2012 EISA Awards ceremony at the Adlon Hotel on September 2 as part of IFA Berlin.

“Our new Dynamic Series builds on our history of unique design approach in bending the laws of physics, which results in premium value with unequaled performance, even within this price class,” said Mark Weisenberg, Sunfire General Manager. “We are honored that the European Imaging and Sound Association recognizes Sunfire’s design approach and commitment to selling the world’s best home audio products at all price levels.”

In June each year, the editors-in-chief from all 50 EISA member magazines meet to decide which of products analyzed in their publications during the past year deserve the coveted EISA Award. The six categories under consideration are: Audio, Video, Home Theater, Photography, In-Car Electronics and Mobile Devices.

The Sunfire Dynamic Series’ 12” Subwoofer is the perfect blend of form and function and the ideal choice for systems where small size and high output are required. Sunfire's new digital amplifier delivers 600 Watts of cool running peak output with unprecedented performance at this price point. The SDS-12 features a Sunfire-designed woofer and acoustically matched passive radiator—creating twice the bass than single driver designs at these prices. The DS family is also the first in the Sunfire line built around energy efficient Sunfire Class-D amplification, dynamically adjusting the output of the subwoofer's power supply to suit the requirements of the incoming audio signal. With the inclusion of a low-power standby mode, signal-sensing or always on power option, combined with continuously variable phase, crossover and volume controls set this Sunfire series aside from all competitors in this range.

Other products found in this price range simply focus on the quantity of output over a limited frequency range, and as their power output increases, so does their distortion, limiting the quality of performance to only a few kinds of material. Today’s consumer watches and listens to a wide variety of content – TV, movies, music, games, etc. – using the same system, which demands both quality and quantity. Sunfire engineers designed these subwoofers with the company’s proprietary Frequency Filtration Design™ (FFD), preserving a spectral balance across the entire bass frequency range to deliver superior balance and definition PLUS high output no matter what source material is being used. In subwoofer terms, music demands definition over a wider range of bass frequencies, while movies are equalized for optimum performance at slightly different frequencies to accentuate the special effects— the Sunfire Dynamic Series achieves both. Limited budget, small rooms, big bass - no problem!

Sunfire Awarded U.S. Patent for the StillBass™ Anti-Shake Technology Featured in its SubRosa Subwoofer

Sunfire®, a leader in the design and manufacture of hi-fidelity home theater products, today announced it has been awarded U.S. Patent #7,844,068 by the United States Patent Office for the revolutionary StillBass™ Anti-Shake technology featured in the company’s award-winning ultra-thin Sunfire SubRosa® Subwoofer. First introduced in 2008, the Sunfire SubRosa Subwoofer is the world’s first flat panel subwoofer and was named 2008 Product of the Year by Electronic House, the leading magazine for consumers who are passionate about high quality audio for their home.

In-wall subwoofers used to face a huge hurdle – the drywall would crumble and turn to dust from the constant mechanical vibration. While designing audio components for Sunfire, Bob Carver developed an innovative solution to this problem by utilizing Newton’s Third Law of Motion, using an actuator that moves in opposition to the woofer to virtually eliminate destructive and intrusive mechanical vibration that subwoofers naturally produce. By controlling the subwoofer’s “shake”, StillBass™ technology allows the woofer to be placed in a wide variety of locations rarely considered for high quality bass. The SubRosa can be mounted on a wall, located below a big screen TV, behind a couch or under a bed and yes, even inside the wall. This newly patented technology is only available from Sunfire, and at the moment, only in the SubRosa Subwoofer.

“Sunfire’s patented StillBass technology shows that we are committed to delivering the ultimate home audio experience through innovative design and an unparalleled attention to detail,” said Mark Weisenberg, General Manager of Sunfire.

The Sunfire SubRosa subwoofer is a modern marvel, delivering immense bass through dual 10” woofers and combining neodymium magnets with inverted surrounds, resulting in a sealed enclosure with a mind-boggling depth of only 3.75”. The Subrosa In-Room Subwoofer System comes with an external 2,700 Watt Tracking Downconverter™ and features infinitely variable crossover, phase and level controls. The system includes balanced XLR, RCA and speaker level inputs and features auto room correction through use of an included microphone.

Sunfire Dealers Live Large This Summer

Sunfire®, a leader in the design and manufacture of hi-fidelity home theater audio products, today announced an exciting Dealer/Consumer promotion for summer 2011, featuring its new Dynamic Series line (SDS) of affordable high-quality subwoofers.

From June 1 through August 31, home theater enthusiasts are invited to take part in the ”Live Large with Sunfire” promotion and upgrade their home theater setup. Through this special offer, buyers can purchase a Sunfire SDS10 10” sub for the price of an SDS8 8” sub, or they can go even larger and purchase a Sunfire SDS12 12” sub for the price of an SDS10 10” sub!

The “Live Large with Sunfire” promotion is available to all authorized Sunfire dealers, who can then pass it on to their customers who respond to the program. Consumers can purchase a maximum of two SDS subwoofers on this promotion.

The promotion will be supported by advertisements, direct emails to 200,000 consumers and email blasts specially developed for Sunfire dealers to market the promotion within their own customer base.

Consumers can take advantage of the “Live Large This Summer” promotion by locating the nearest Sunfire dealer at www.sunfire.com and making a qualifying purchase through any online or brick-and-mortar authorized Sunfire dealer.

The Sunfire Dynamic Series 8”, 10” and 12” subwoofers are available for an MSRP of $400, $500 and $600 respectively. The Dynamic Series features the perfect blend of form, function and performance. They are the ideal choice for systems where small size, high fidelity and high output are required. Sunfire's new digital amplifier delivers 400 to 600 Watts of cool running peak output in the three models, offering unprecedented performance at these price points. Each subwoofer features a Sunfire-designed woofer and acoustically matched passive radiator – twice the speakers for twice the bass. The DS family is the first Sunfire line built around energy efficient Sunfire Class-D amplification utilizing Sunfire’s FFD™ technology and also features an efficient .5W standby power mode.

With an optional 2.4GHz subwoofer wireless transmitter and receiver, available for an MSRP of $80 each, the addition of a new subwoofer is simple, without any new wires needed. A single transmitter can support up to two receivers for two subwoofers.

Sunfire Introduces A Universal Wireless Subwoofer Kit

Sunfire®, a specialist in the design, manufacture and marketing of luxury home theater products for the worldwide custom specialist and retail markets, today introduced its Sunfire Universal Wireless Subwoofer Kit. Comprised of a receiver and transmitter, the Kit is compatible with any third-party manufacturer’s powered subwoofer and eliminates new wires — making the placement of a subwoofer anywhere in a room easier than ever before.

“The key to bass performance is the same as the key to real estate – location, location, location,” said Mark Weisenberg, General Manager of Sunfire. “Having a hard-wired subwoofer limits where it can be placed, and improper placement can decrease the quality of the bass. With our new universal wireless subwoofer kit, homeowners can now place their sub wherever it sounds best, not just where it is convenient.”

Available immediately for a suggested retail price of $80 each, the SDSWITX Wireless Transmitter and SDSWIRX Wireless Receiver allows consumers to place a subwoofer near any electrical outlet, up to 25 feet from the audio source, enabling them to find the optimal placement in most rooms. For even more bass punch and fidelity, one transmitter can support two receivers for two separate subwoofers. And with digital signal transmission, the audio signal is reproduced with 100 percent accuracy.

Sunfire® Debuts Its Smallest, Most Powerful Subwoofer

Sunfire®, a specialist in the design, manufacture and marketing of luxury home theater products for the worldwide custom specialist and retail markets, today debuted its Atmos™ subwoofer, the smallest, most powerful subwoofer in its class.

The Atmos features a custom designed 6.5” woofer paired with a unique new asymmetrical cardiod surround, allowing over 1.5” of excursion. Resembling the variable thickness of the human heart, the surround provides superior control of the 6.5” driver, reducing distortion and increasing fidelity and reliability. The Atmos outperforms many 10” and 12” models.

Quietly containing the monstrous, cool running 1400W amplifier using Sunfire’s exclusive Tracking Downconverter technology required space-age engineering, which is why Sunfire used FEA (Finite Element Analysis) to design the Atmos, including the aluminum cabinet and the drivers as well as redesigning the Tracking Downconverter amplifier. This patient attention to detail gave the Atmos unequalled fidelity and high output, all out of an impossibly small aluminum extruded cabinet.

“The Atmos sets a new bar for small, powerful, accurate subwoofers. It is relevant for today’s consumers who demand high performance and reliability out of a small cabinet,” said Sunfire General Manager Mark Weisenberg. “Our engineers started from scratch and developed a incredibly tough aluminum enclosure that accommodates the tremendous air pressure generated by the woofer.”

Sunfire knows that every room is different, which is why the Atmos features an auto-room equalizer circuit that automatically adjusts the sub’s response to best suit the room acoustics for maximum bass quality and performance.

Thanks to the Atmos’ newly designed foot, which was inspired by the tire industry, the subwoofer will remain in place even at mind-numbing volumes. And measuring just 8.5” x 8.9” x 10.1”, the Atmos fits anywhere. For those thrill-seekers requiring even more bass, two Atmos subwoofers can be paired with just one wire through its conveniently located master/slave connectors.

The Atmos will begin shipping in Q2 2011 on a limited availability basis.

Sunfire Rocks The World With Dynamic Series Subwoofers, Delivering Bigger Bass Performance For Budget Conscious Consumers

Sunfire®, a specialist in the design, manufacture and marketing of luxury home theater products for the worldwide custom specialist and retail markets, today announced the worldwide introduction of its powerful, yet budget-friendly Dynamic Series of subwoofers. Tuned for both low frequency home theater effects and powerhouse musical bass lines, these new subwoofers boast up to 600 Watts Peak Power.

The Sunfire Dynamic Series’ 8”, 10” and 12” subwoofers are the perfect blend of form and function and the ideal choice for systems where small size and high output are required. Sunfire's new digital amplifier delivers from 400 to 600 Watts of cool running peak output in the three models, with unprecedented performance at this price point. Each subwoofer features a Sunfire-designed woofer and acoustically matched passive radiator – twice the speakers for twice the bass. The DS family is also the first in the Sunfire line built around energy efficient Class-D amplification, dynamically adjusting the output of the subwoofer's power supply to suite the requirements of the incoming audio signal. Add a low-power standby mode with signal-sensing power on/off and you have a solid performer over time, while continuously variable phase, crossover and volume controls mean fast and precise setups. An optional 2.4GHz wireless transmitter and receiver make “no-new-wires” possible, even in challenging environments. Up to 4 receivers and subwoofers are supported from a single transmitter.

“For the last fifteen years, Sunfire’s customers have been obsessed with performance,” said Mark Weisenberg, Sunfire General Manager. “Our new Dynamic Series builds on our pedigree of subwoofer excellence and delivers unsurpassed bass-for-the-buck. Now more enthusiasts than ever will be able to enjoy the Sunfire experience in their homes.”

Other products found in this price range simply focus on the quantity of output over a limited frequency range, limiting the quality of performance to only a few kinds of material. Today’s consumer watches and listens to a wide variety of content – TV, movies, music, games, etc. – using the same system, which demands both quality and quantity. Sunfire engineers designed these speakers with the company’s proprietary Frequency Filtration Design™ (FFD), preserving a spectral balance across the entire bass frequency range to deliver superior balance and definition PLUS high output no matter what source material is being used. In subwoofer terms, music demands definition over a wider range of bass frequencies, while movies are equalized for optimum performance at slightly different frequencies to accentuate the special effects. The Sunfire Dynamic Series achieves both. Small rooms, big bass - no problem!

The Sunfire Dynamic Series is available in three sizes, the SDS-8 8” driver, at 32Hz-150Hz, with a peak power of 400W, the SDS-10 10” driver, at 30Hz-150Hz, with a peak of 500W and the SDS-12 12” driver, at 28 Hz-150Hz, at 600W peak power. The SDS-8 lists for a U.S. MSRP of $350, the SDS-10 for $450, the SDS-12 for $550 and the optional 2.4 GHz wireless kit for $150. The speakers are available for immediate delivery.

Sunfire Dynamic Series:
• Front firing active woofer, down firing passive radiator
• Fiber composite, poly-coated woofers
• Sealed cabinet with low distortion, computer-optimized woofers
• Optional 2.4GHz wireless transmitter and receiver for no-new-wires installation
• High efficiency Class-D digital amplifier
• Low-power standby mode with signal-sensing power on/off
• Continuously variable phase, crossover and volume controls
• High-pass, line-level outputs
• Gold plated connections
• Black ash cabinet
• SDS-8 8” driver, 32Hz-150Hz, Peak 400W
• SDS-10 10” driver, 30Hz-150Hz, Peak 500W
• SDS-12 12” driver, 28 Hz-150Hz, Peak 600W