Sunfire Atmos Awarded 2011 EXC!TE Award By CustomRetailer Magazine

Sunfire®, a specialist in the design, manufacture and marketing of luxury home theater products for the worldwide custom specialist and retail markets, today was awarded a 2011 EXC!TE Award by CustomRetailer Magazine for its new Sunfire Atmos subwoofer. The award will be presented to Sunfire on Sept. 8 at the 2011 EXC!TE Awards Party at CEDIA Expo 2011 in Indianapolis, Indiana.

“The Atmos sets a new bar for small, powerful, accurate subwoofers. It is relevant for today’s consumers who demand high performance and reliability out of a small cabinet,” said Mark Weisenberg, Sunfire General Manager. “Our engineers started from scratch and developed a incredibly tough aluminum enclosure that accommodates the tremendous air pressure generated by the woofer.”

CustomRetailer Magazine presents its annual EXC!TE Awards to the best products available to the industry. Each year, CustomRetailer invites nominations of products that stand out for being innovative, high-performing and solutions-oriented for the custom installation professional. Past winners stand out as particularly impressive, considering the unique challenges custom installers face every day on the job. The impact these products have had on the industry is felt in the installers' productivity, the dealers' profitability, the clients' satisfaction and the industry's vitality.

The Atmos features a custom designed 6.5” woofer paired with a unique new asymmetrical cardiod surround, allowing over 1.5” of excursion. Resembling the variable thickness of the human heart, the surround provides superior control of the 6.5” driver, reducing distortion and increasing fidelity and reliability. The Atmos outperforms many 10” and 12” models.

Quietly containing the monstrous, cool running 1400W amplifier using Sunfire’s exclusive Tracking Downconverter technology required space-age engineering, which is why Sunfire used FEA (Finite Element Analysis) to design the Atmos, including the aluminum cabinet and the drivers as well as redesigning the Tracking Downconverter amplifier. This patient attention to detail gave the Atmos unequalled fidelity and high output, all out of an impossibly small aluminum extruded cabinet.

Sunfire SDS-12 Named Best European Home Theater Subwoofer in 2011-2012 EISA Awards

Sunfire®, a specialist in the design, manufacture and marketing of luxury home theater products for the worldwide custom specialist and retail markets, today was awarded the European Imaging and Sound Association’s 2011-2012 EISA Award for Home Theater Subwoofer for the Sunfire SDS-12 subwoofer. The award will be presented to Sunfire at the 2011-2012 EISA Awards ceremony at the Adlon Hotel on September 2 as part of IFA Berlin.

“Our new Dynamic Series builds on our history of unique design approach in bending the laws of physics, which results in premium value with unequaled performance, even within this price class,” said Mark Weisenberg, Sunfire General Manager. “We are honored that the European Imaging and Sound Association recognizes Sunfire’s design approach and commitment to selling the world’s best home audio products at all price levels.”

In June each year, the editors-in-chief from all 50 EISA member magazines meet to decide which of products analyzed in their publications during the past year deserve the coveted EISA Award. The six categories under consideration are: Audio, Video, Home Theater, Photography, In-Car Electronics and Mobile Devices.

The Sunfire Dynamic Series’ 12” Subwoofer is the perfect blend of form and function and the ideal choice for systems where small size and high output are required. Sunfire's new digital amplifier delivers 600 Watts of cool running peak output with unprecedented performance at this price point. The SDS-12 features a Sunfire-designed woofer and acoustically matched passive radiator—creating twice the bass than single driver designs at these prices. The DS family is also the first in the Sunfire line built around energy efficient Sunfire Class-D amplification, dynamically adjusting the output of the subwoofer's power supply to suit the requirements of the incoming audio signal. With the inclusion of a low-power standby mode, signal-sensing or always on power option, combined with continuously variable phase, crossover and volume controls set this Sunfire series aside from all competitors in this range.

Other products found in this price range simply focus on the quantity of output over a limited frequency range, and as their power output increases, so does their distortion, limiting the quality of performance to only a few kinds of material. Today’s consumer watches and listens to a wide variety of content – TV, movies, music, games, etc. – using the same system, which demands both quality and quantity. Sunfire engineers designed these subwoofers with the company’s proprietary Frequency Filtration Design™ (FFD), preserving a spectral balance across the entire bass frequency range to deliver superior balance and definition PLUS high output no matter what source material is being used. In subwoofer terms, music demands definition over a wider range of bass frequencies, while movies are equalized for optimum performance at slightly different frequencies to accentuate the special effects— the Sunfire Dynamic Series achieves both. Limited budget, small rooms, big bass - no problem!