ELAN Launches Accelerated Dealer Training Certification Program With g! School!

In response to the growing market demand for its award-winning g! Entertainment and Control System, ELAN® Home Systems today announced that it has enhanced its training program to enable prospective dealers to become certified ELAN g! installers in just 20 hours through a combination of online training and a two-day in-person session.

Nearly 1,000 students have already utilized the free on-demand, self-paced training offered at ELAN’s online g! School, which is available 24/7 and provides more than 150 unique courses.

According to Eric Herdman, ELAN Home Systems Content Manager, “Our coordinated approach to dealer certification combines online and in-person training in a way that ensures that any prospect, anywhere in the world, can become an ELAN dealer as quickly as they want to. By combining a free seven-hour online introduction course with a 13- hour, 1.5 day regional on-site training seminar, we provide new dealers with hands-on experience plus a complete understanding of the inner working of the ELAN g! system.”

The certification process is incredibly simple: a new dealer simply visits www.brainshark.com/go/elan and signs up to take the online course, which is available immediately. Upon successful completion of the 7-hour training course, the new dealer contacts an ELAN regional representative to sign up for a 1.5 day, $100 in-person training seminar in their local area that will complete their education. After the in-person seminar, each dealer must pass a final online exam to receive ELAN g! certification, which is sent in a PDF and available immediately so they can get right to work!

“Our solution allows dealers to become familiar with the ELAN g! system on their own time, with the ability to pause, rewind and restart any lesson they need, so they can progress at their own pace and on their schedule,” Herdman emphasized. “Giving them an online introduction before they do the in-person training is invaluable, and there’s nothing to lose because the online courses are free.”

ELAN’s g! School is the latest incarnation of ELAN U, which debuted as the first-ever online installation-training program in 2003. Since then, installers have taken more than 300,000 online lessons, earning the program numerous awards including the CEA Mark of Excellence Award for Best Training and Support Programs and the Inside Track Certificate of Excellence for Best Dealer Training.

Niles Introduces Two New Powerful High Fidelity Compact Subwoofer Ideal For Any Size Room

Expanding its line of powerful high-fidelity subwoofers, Niles®, The First Name In Custom Installation®, today announced the introduction of two new stylish compact subwoofers engineered with designers in mind, the SW6.5 and the SW8.

“With these new stylishly-designed compact subwoofers, installers can place a high-powered, highly attractive and easily concealed subwoofer virtually anywhere for a home theater or home audio system,” said Mike ‘Sparky’ Detmer, President of Niles. “These subwoofers outperform their larger rivals and offer superior sound quality and design for all residential and light commercial installations.”

Engineered with the designer in mind, the SW6.5’s and SW8’s ultra-compact sizes and fingerprint-resistant piano-black finishes present an aesthetically pleasing profile that is easy to blend into any décor. Pairing a long-throw front-firing woofer with dual long-throw side-mounted passive radiators, the compact subwoofers deliver the power of subwoofers four times their size, making them perfect for any setup requiring more bass in less space.

In addition to the designer-friendly features, the SW6.5 and SW8 have even more technical features that make them perfect for the custom installation industry. They both feature automated turn-on via 12 volt trigger or audio signal sensing and include a built in CAT5 balun to enable audio delivery over easy-to-use CAT5 cable. Additionally, both models come with a built-in bracket-mount that is compatible with the optional OmniMount® 30.0 ST-MP to allow easy wall or ceiling mounting, making it perfect for bars, restaurants and other light commercial installations. Installers can further increase the subwoofers’ placement flexibility by going wireless with the optional Niles SW-T wireless transceiver and SW-R receiver that easily attaches to a built-in mounting port on the rear of the subwoofers.

As for the audio, the SW6.5 produces 200W RMS power and up to 800W peak power through a 6.5” active driver and two 6.5” passive radiators with a frequency response of 42-200Hz. This unbelievable power is delivered from a cabinet that is smaller than 10 inches-cubed and weighs only 11 pounds.

The SW8 ups the ante, producing 300W RMS power and up to 1200W peak power through an 8” active driver and two 8” passive radiators with a frequency response of 36-200Hz. Once again, this room-filling bass performance comes from an amazingly small cabinet about 12 inches-cubed that weighs only 16.5 pounds.

The subwoofer’s long throw active drivers feature a black anodized aluminum cone that provides superior rigidity compared to conventional paper cone designs. The dual anodized aluminum cone passive radiators provide additional driver surface area that combine with the active driver to produce higher output than a larger single active driver.

Both models include both LFE and stereo line level inputs and unbuffered stereo pass-through line outputs, allowing up to four subwoofers to be wired from a single receiver output. The adjustable frequency control features a bypass positions, eliminating low pass filtering within the subwoofer, and variable phase control (0°-180°) allows for precise phase matching with the main speakers.

The SW6.5 and the SW8 will be showcased January 10–13, 2012 at International CES 2012 at The AVC Group’s Hospitality Suite 2876 in the East Tower of the Las Vegas Hilton Hotel, as well as January 31–February 2, 2012 at ISE Stand 1N73 at The Amsterdam RAI in The Netherlands.

The Niles IntelliControl ICS System Now Features iPad/iPhone Control Through The ELAN g! System

Niles®, The First Name In Custom Installation®, today announced that it is now possible to immediately provide its Niles IntelliControl® ICS System customers with iPad, iPhone, and iPod Touch control capability with the market introduction of the new ELAN® g! 5.3 software upgrade for the ELAN g! Entertainment and Control System.

The free software upgrade that was released today by ELAN Home Systems is available to all qualified dealers, according to Niles President Mike “Sparky” Detmer. What’s more, the ELAN g!Mobile 5.3 app for the iPhone, iPad and iPod Touch now offers complete control of both the ELAN g! system and the Niles ICS System, and is available from the iTunes store.

According to Detmer, “Today the Niles ICS System, the industry’s most powerful and versatile whole-home audio solution, gained immeasurable new value with the addition of iPad, iPhone and iPod Touch control capability. Accessing all of the most popular music sources including iTunes® libraries, Pandora® Internet Radio, Rhapsody® and Sirius|XM® Internet Radio is now easier and more convenient than ever.

“The introduction of the g!Mobile 5.3 app comes at an amazing time and refreshes the entire Niles ICS System just as we surpass 15,000 ICS installations. And what’s more, with the integration with ELAN home controllers, Niles dealers gain an incredibly simple entryway for educating their clients about whole-home automation.”

The Niles IntelliControl ICS System is a unique whole-house audio distribution system that incorporates any music and metadata from iPods, Sirius|XM Satellite and Internet Radio, Pandora Internet Radio, Rhapsody, local music files on home computers or NAS drives, AM/FM radio, HD Radio™ and any other analog audio source. Users can access their personal music libraries and terrestrial, satellite and Internet radio sources through intuitive, easy-to-use in-wall touch screens and touchpads, handheld remotes and portable touch screens that provide full source, song, station and playlist information.

The backbone of ICS is the GXR2 Modular MultiZone Receiver, which was designed and engineered to be 'future-proof' and adaptable to meet the constantly changing demands of custom installers and their clients. The newest option for the GXR2 is the IM-NET streaming media module, which offers custom installation professionals a high-performance solution for providing their clients easy access to all of their favorite Internet-based music content including Pandora Radio, Rhapsody and SIRIUS|XM. Metadata for all digital music is can be displayed on connected control devices and user interfaces including the Niles Contact, a full-color wall-mount touch screen.

With the release of the g! Mobile5.3 app for control of the ICS system, in addition to being able to access all of a client’s favorite sources, the ICS system now provides access from the client’s favorite control devices: their iPads and iPhones.

About Niles®:
California-based Niles® is a 33-year-old brand recognized as The First Name in Custom Installation®. Niles is a leading designer, manufacturer and marketer of audio/video custom installation products and accessories and is guided by its vision to be the world’s leading provider of products and services that enable professional custom installers to design and install systems that delight their customers. To that end, Niles pursues a mission to provide solutions for end users that enable simple and easy access to home entertainment and that integrate seamlessly with other low voltage subsystems like lighting, Internet, security and HVAC in residential and light commercial environments. Niles conducts its business with a promise to treat its customers, employees, suppliers and stakeholders with fairness and respect and to foster teamwork, innovation and a commitment to be the best in everything it does. Additional information may be obtained by visiting www.nilesaudio.com.

About The AVC Group, LLC:
Headquartered in Carlsbad, California, The AVC Group, LLC is a portfolio of pre-eminent manufacturers and marketers of state-of-the-art consumer and commercial audio, video, and control system solutions. The AVC Group is comprised of the following industry leading brands: Niles®, ELAN® Home Systems, Xantech®, ATON® and Sunfire®. The AVC Group, LLC is a subsidiary of Nortek, Inc.’s (www.nortek-inc.com) Home Technology Group.

Custom Integrator Creates A Stealth Whole-House Audio System Using Niles In-Wall And Rock Speakers

When designing a whole-house audio system for a 14,000 square foot residence, many integrators use a mishmash of different speakers from several manufacturers, each with different characteristics, abilities and styling, resulting in an inconsistent listening experience and design aesthetic from room to room. Mike Flanagan of Overland Park, Kansas-based Home Systems by Design believes in giving his clients a consistent high fidelity audio experience with components that can be hidden from view, which is why he chose to outfit this 14,000 square foot, 16-audio zone home with 72 Niles® in-wall, in-ceiling and outdoor rock speakers.

Most of the home’s speakers are from the Niles ceiling-mount DS series, which was introduced in 2001 and features Niles’ patented Directed Soundfield technology. This unique technology resolves architectural issues such as cathedral or vaulted ceilings, alignment with in–ceiling lighting, or a plasma display over a fireplace that leaves no space for a center channel speaker. They are perfect for home theater environments and surround sound systems, and they also perform very well in whole-house distributed music applications. Their flexibility enables installers to direct the sound where it needs to go to achieve optimal acoustic performance.

“I have been selling and installing Niles speakers since they entered the residential market more than 30 years ago, and I have never received a single complaint,” said Flanagan. “The superb sound quality keeps the men happy, and the fact that Niles in-wall and in-ceiling speakers are nearly invisible makes the women even happier! And the DS series speakers give the homeowners the best surround sound experience possible with ceiling-mount speakers, which no other manufacturer can match.”

The gem of this system is the media room, which features a 180” 2.35:1 Stewart Filmscreen, a Sim2 LED projector, nine Niles Stagefront speakers and two 15-inch subwoofers, with all the speakers hidden behind paneling—a completely invisible 11-speaker surround sound system! The media room has 12 motorized leather recliners and a full bar in the rear with additional seating for four. It is the ultimate room for hosting parties or fundraisers, which the homeowners plan to do. Home Systems by Design even set up the video system so what is playing in the theater can be rebroadcast throughout the whole house, making it perfect for showing house-wide messaging during the fundraisers.

According to the homeowner, “Home Systems by Design really came through for us and gave us exactly what we wanted. The audio system sounds great throughout the whole house, especially in the theater, and you’d be hard pressed to point out every speaker because they blend into the walls and ceilings so well. When we watch a movie in the media room it really feels like we are at the movies, which is amazing.”

There are 13 flat screen TVs throughout the home, four with surround sound systems, and they can all play content from six DSS receivers, three Apple Mac Minis, two cable boxes and a 400-disc Blu-ray changer. There are also three local Blu-ray players.

The ELAN g! Entertainment and Control System is also integrated with the home’s LiteTouch lighting system, security system and 10-camera surveillance system are also integrated with the ELAN g! system, giving the family total control over their living environment. The homeowners can be access and control the system through seven ELAN TS7 7” touch screens, seven ELAN HR2 remotes, four iPads and two iPhones.

Home Systems By Design builds custom home audio/video and home control systems to meet their customer’s exact needs and budgets. Since opening in 1992, they have worked with a large network of builders in the Kansas City, Kansas Metro Area and come so highly recommended that they get nearly 85 percent of their business from customer referrals. For more information, please visit www.hsbd.com.

ELAN Home Systems' HR2 Awarded 2011 Resi Award for Best Remote Control

ELAN Home Systems last week was awarded the 2011 Resi Award by Residential Systems magazine in the category of Remote Control for the ELAN HR2 Remote. The award was presented to ELAN at the 2011 Resi Awards CEDIA Expo Reception in Indianapolis, Indiana.

"With ELAN g! we set out to create the best whole house system, making sure that the whole family could enjoy it," said Paul Starkey, president of ELAN Home Systems. "The HR2 is the most logical extension of that system because everyone has and uses a remote control. We aimed to break the mold of whole house control - and together, the ELAN g! Series and the HR2 remote do just that.”

Each year, Residential Systems magazine presents the prestigious Resi Awards to honor the best products exhibited at CEDIA EXPO, based on their industrial design.

“This year’s Resi Awards finalists demonstrate, once again, that innovation and elegant design need not be sacrificed during challenging economic times,” stated Residential Systems editorial director Jeremy Glowacki.

The sleek ELAN HR2, the company’s first ever remote, features the ELAN "g!" engine and hybrid use of backlit buttons with a 2.4" OLED touch display. This provides all the function of hard buttons and a touch screen packaged in a stylish remote that weighs a mere 8 ounces. Nearly a year of development went into the remote's shape and button layout, and that plays out in a very pleasing and easy-to-use button configuration, with a crisp clear touch display of the g! icon controls. This delivers quick-touch access to media, climate, lighting and security subsystems. Its ergonomic design is easy on the hands and eyes, and is ready on pickup thanks to a noiseless accelerometer and instant-on electronics. Integrated Wi-Fi and IR ensure rich metadata content as well as speedy local control of sources and TVs.

Beyond function, a major part of the remote's appeal is the gentle and artistic sculpting of the bottom and back so that depth quickly goes from one inch in the palm to a half inch midway up for an easy and balanced grip. Its Lithium Polymer battery provides superior battery life with the display on or on standby. A stylish charging base is included and keeps the HR2 in a handy upright position - ready to grab-and-go with a minimal footprint.

The industry's most intuitive new control solution - "g!" - is what powers the HR2, and it is a welcome advance over the complexity of its predecessors. "g!" features uniform, icon-based control from favorite devices including TVs, touch screens, touchpads - even PCs and iPhones. The standardized GUI interface works across more than 11 platforms, so that the trendy g!Mobile app users love on the iPhone appears and works similarly on ELAN's HR2 and all other g! touch controllers as well as users' televisions and mobile devices. Individual "apps" for each subsystem allow the user to control security, climate, lighting, media, irrigation, pool/spa, messaging, video and photos with the flick of a finger. Access through the system's IP backbone is fast and secure through any ELAN home interface or globally with mobile Internet enabled devices like the iPhone, iPod Touch, iPad, Netbooks and PC Tablets.

ELAN HR2 Handheld Remote Control:

• 
  
• All the speed, response & graphics of a touch screen
• All the ease-of-use, simplicity-of-programming & affordability of a remote control
• 43 backlit Hard buttons 3 additional programmable buttons
• 2.4" OLED display
• Noiseless accelerometer for activating LCD and backlight
• 802.11g communication provides robust metadata feedback
• IR blaster for line-of-sight control
• Quick & easy programming using the ELAN Configurator
• Compatible with all g! System Controllers
• Ships standard with battery and charging base
• Controls all AV sources with metadata feedback for supported devices
• Controls security, lighting, and climate with metadata feedback
• Supports all drivers that run on other g! interfaces

NILES® IntelliControl® ICS Audio System Now Offers Whole Home Control Via ELAN® g!

The Niles® IntelliControl® ICS platform, the custom installation industry’s leading multi-room audio system with more than 15,000 installations, will now be able to connect to the ELAN® g! control system, opening the door for Niles ICS dealers and customers to enjoy the benefits of whole home automation controlled by an iPad and iPhone. The announcement of this technology co-integration was made today by Mark Terry, President of The AVC Group, who said that this was the first step forward in the Group’s long-term product development strategy.

“This initial integration of the Niles ICS system with the ELAN g! control platform makes it possible for our loyal base of Niles ICS customers to immediately access the benefits of whole home automation featured in the ELAN g! control system,” Terry said today. “While this is significant in its own right, it is a more significant statement about The AVC Group’s commitment to pursue a long-term complementary product development strategy while maintaining the strength and integrity of each individual brand.”

According to Terry, and for the first time since its introduction in 2005, the Niles ICS system will now allow consumers to control its six streaming sources by an iPad and iPhone. Second, Niles ICS dealers who qualify to sell ELAN g! systems will now be able to offer both installed and new ICS customers an affordable bridge to the home control of television, lighting, climate, and other functions via the ELAN g! system. Third, qualified ELAN dealers will now have the opportunity to offer their customers another option for streaming content, including native Pandora® Internet Radio.

According to Niles President Mike Detmer, “Niles has always stood for the best, easiest to install architectural audio wherever consumers live, work, and play. For some time, our dealers have requested IOS control for the ICS system. Today, in conjunction with our sister brand ELAN, we are able to cost-effectively provide this capability to our dealers, enabling them to upgrade the more than 15,000 ICS systems they have installed since 2005 while offering them entry into a new revenue opportunity — home control.”

According to ELAN President Paul Starkey, “This integration of the Niles ICS platform with the ELAN g! platform makes a great combination package for a lot of our dealers and the speedy installation of both systems will be immediately attractive to dealers.”

The Niles IntelliControl ICS System is a unique whole-house audio distribution system that incorporates iPods, Sirius|XM Satellite Radio, Pandora Internet Radio, Rhapsody, AM/FM radio, HD Radio, and TV, CD and DVD sources. Users can access their personal music libraries and terrestrial, satellite and Internet radio sources through intuitive, easy-to-use in-wall touchscreens and touchpads, handheld remotes and portable touch screens that provide full source, song, station and playlist information. The heart of the IntelliControl ICS System is the GXR2 Modular MultiZone Receiver, the first ever receiver to use interchangeable input modules to accommodate any input sources and support up to 30 distinct zones of audio.

Available starting under $2,000 for a single-room, four sub-system control solution, the ELAN g! Series Control System can be expanded quickly and cost-effectively to enable whole-home control. ELAN g! provides users with the most uniform and intuitive icon-based control from their favorite devices, including TVs, touch screens, touchpads, PCs, iPhones, and iPads. The standardized interface works across platforms, so that the trendy g!Mobile app users love on the iPhone appears and works similarly on ELAN touch screens, valets and handheld remotes as well as users' televisions and mobile devices. And the system's IP backbone makes it just as easy to control the system from across the room—or across the globe.

The AVC Group Consolidates Sales Rep Network to Provide Dealers With 'One Source' Contact for ELAN®, Niles®, Xantech®, Sunfire® and Aton Brands®.

In a move designed to provide dealers with a single point of contact for its iconic custom installation brands, The AVC Group today announced the implementation of a new consolidated independent sales rep network that enables qualifying dealers to have ‘one source’ access to more than 1700 products and system solutions offered by its ELAN®, NILES®, Xantech®, Sunfire®, and ATON® brands.

According to Mark Terry, President of The AVC Group, the current network of 45 independent rep firms will now be reduced to 15 firms each of whom will carry all five of The AVC Group brands. It is expected that this new sales rep organization will maximize the effectiveness of the recently introduced AVC Advantage program, which combines focused, complementary brand offerings with automatic incentive, rebate, and support programs. “As a company we are totally committed to the business model of using independent sales rep firms as our front line sales force,” Terry emphasized. “The implementation of a consolidated rep organization is the next logical step forward in our long term plan to provide dealers with a greater array of opportunities to sell more system solutions to a larger and wider range of customers,” Terry said. “This new organization empowers dealers to meet more customer requirements than ever before, allowing them to offer a truly complete range of system and product offerings at every price point.”

In fact, according to Terry, the consolidated rep organization introduced today benefits every entity involved in the sales process — dealers, distributors, reps, and The AVC Group. For dealers, the new organization provides a single point of contact for all five AVC Group brands while allowing them to access bundled and tiered programs and incentives. “We will be able to provide our dealers and distributors with complete and complementary systems solutions — more than 1700 different products,” Terry emphasized. “Our dealers will now enjoy a greater, more powerful relationship with a single manufacturing partner.

For the sales reps in the new organization, the new structure delivers an entirely new level of efficiency with features such as one-stop training, one sales meeting, one commission check, and one business methodology. “At the same time,” Terry emphasized, “the new consolidated sales rep network offers reps the ability to finally offer every dealer a complete price performance range of solutions. Every dealer call they make will be much more likely to result in a sale and that reality will significantly increase their income.”

Finally, for The AVC Group the new structure allows the Group to make sure it always has “A” level reps in every single sales territory. It also allows the Group to more effectively develop and implement a long-term systems solution product strategy that benefits all of its dealers while ensuring that the Group’s brands are not squeezed out of a channel or used to leverage a competitor. “It also allows us to act quicker in the market, offer more comprehensive training and be more efficient with our resources. The bottom line is that everyone benefits, including the customer and that’s the most important priority for all of us.”

While the implementation of a consolidated independent sales rep network bodes well for the future of The AVC Group, dealers, and consumers, it is a significant change that does affect some long established relationships. “Unfortunately this type of action requires that we part company with many extremely qualified, talented and loyal Reps through no fault of their own. I want to thank these firms for their many contributions over the years. Without their effort and success, our brands would not be the leaders that they are today. I wish each and every one of these firms continued success in the future.”

The new independent sales rep organization is comprised of the following firms: Audio Associates Corporation (South Plainfield, NJ), Electronic Marketing Associates (Raytown, MO), High-Tech Network (Smyrna, GA), Market Share Inc. (Bellevue, WA), New Age Marketing (Manvel, TX), ProMark Marketing (Santa Clarita, CA), RS Pro Sales, LLC (Cincinnati, OH), SLAMCO (Chanhassen, MN), Sound Tech Marketing (Golden, CO), Tandem Marketing, Inc. (Elk Grove Village, IL), The Jarmac Group (Taunton, MA), TWC Michigan, Inc. (Trenton, MI), and Zone Pacific Sales (Sacramento, CA).

Sunfire Atmos Awarded 2011 EXC!TE Award By CustomRetailer Magazine

Sunfire®, a specialist in the design, manufacture and marketing of luxury home theater products for the worldwide custom specialist and retail markets, today was awarded a 2011 EXC!TE Award by CustomRetailer Magazine for its new Sunfire Atmos subwoofer. The award will be presented to Sunfire on Sept. 8 at the 2011 EXC!TE Awards Party at CEDIA Expo 2011 in Indianapolis, Indiana.

“The Atmos sets a new bar for small, powerful, accurate subwoofers. It is relevant for today’s consumers who demand high performance and reliability out of a small cabinet,” said Mark Weisenberg, Sunfire General Manager. “Our engineers started from scratch and developed a incredibly tough aluminum enclosure that accommodates the tremendous air pressure generated by the woofer.”

CustomRetailer Magazine presents its annual EXC!TE Awards to the best products available to the industry. Each year, CustomRetailer invites nominations of products that stand out for being innovative, high-performing and solutions-oriented for the custom installation professional. Past winners stand out as particularly impressive, considering the unique challenges custom installers face every day on the job. The impact these products have had on the industry is felt in the installers' productivity, the dealers' profitability, the clients' satisfaction and the industry's vitality.

The Atmos features a custom designed 6.5” woofer paired with a unique new asymmetrical cardiod surround, allowing over 1.5” of excursion. Resembling the variable thickness of the human heart, the surround provides superior control of the 6.5” driver, reducing distortion and increasing fidelity and reliability. The Atmos outperforms many 10” and 12” models.

Quietly containing the monstrous, cool running 1400W amplifier using Sunfire’s exclusive Tracking Downconverter technology required space-age engineering, which is why Sunfire used FEA (Finite Element Analysis) to design the Atmos, including the aluminum cabinet and the drivers as well as redesigning the Tracking Downconverter amplifier. This patient attention to detail gave the Atmos unequalled fidelity and high output, all out of an impossibly small aluminum extruded cabinet.

Sunfire Awarded U.S. Patent for the StillBass™ Anti-Shake Technology Featured in its SubRosa Subwoofer

Sunfire®, a leader in the design and manufacture of hi-fidelity home theater products, today announced it has been awarded U.S. Patent #7,844,068 by the United States Patent Office for the revolutionary StillBass™ Anti-Shake technology featured in the company’s award-winning ultra-thin Sunfire SubRosa® Subwoofer. First introduced in 2008, the Sunfire SubRosa Subwoofer is the world’s first flat panel subwoofer and was named 2008 Product of the Year by Electronic House, the leading magazine for consumers who are passionate about high quality audio for their home.

In-wall subwoofers used to face a huge hurdle – the drywall would crumble and turn to dust from the constant mechanical vibration. While designing audio components for Sunfire, Bob Carver developed an innovative solution to this problem by utilizing Newton’s Third Law of Motion, using an actuator that moves in opposition to the woofer to virtually eliminate destructive and intrusive mechanical vibration that subwoofers naturally produce. By controlling the subwoofer’s “shake”, StillBass™ technology allows the woofer to be placed in a wide variety of locations rarely considered for high quality bass. The SubRosa can be mounted on a wall, located below a big screen TV, behind a couch or under a bed and yes, even inside the wall. This newly patented technology is only available from Sunfire, and at the moment, only in the SubRosa Subwoofer.

“Sunfire’s patented StillBass technology shows that we are committed to delivering the ultimate home audio experience through innovative design and an unparalleled attention to detail,” said Mark Weisenberg, General Manager of Sunfire.

The Sunfire SubRosa subwoofer is a modern marvel, delivering immense bass through dual 10” woofers and combining neodymium magnets with inverted surrounds, resulting in a sealed enclosure with a mind-boggling depth of only 3.75”. The Subrosa In-Room Subwoofer System comes with an external 2,700 Watt Tracking Downconverter™ and features infinitely variable crossover, phase and level controls. The system includes balanced XLR, RCA and speaker level inputs and features auto room correction through use of an included microphone.

Sunfire Introduces A Universal Wireless Subwoofer Kit

Sunfire®, a specialist in the design, manufacture and marketing of luxury home theater products for the worldwide custom specialist and retail markets, today introduced its Sunfire Universal Wireless Subwoofer Kit. Comprised of a receiver and transmitter, the Kit is compatible with any third-party manufacturer’s powered subwoofer and eliminates new wires — making the placement of a subwoofer anywhere in a room easier than ever before.

“The key to bass performance is the same as the key to real estate – location, location, location,” said Mark Weisenberg, General Manager of Sunfire. “Having a hard-wired subwoofer limits where it can be placed, and improper placement can decrease the quality of the bass. With our new universal wireless subwoofer kit, homeowners can now place their sub wherever it sounds best, not just where it is convenient.”

Available immediately for a suggested retail price of $80 each, the SDSWITX Wireless Transmitter and SDSWIRX Wireless Receiver allows consumers to place a subwoofer near any electrical outlet, up to 25 feet from the audio source, enabling them to find the optimal placement in most rooms. For even more bass punch and fidelity, one transmitter can support two receivers for two separate subwoofers. And with digital signal transmission, the audio signal is reproduced with 100 percent accuracy.