ELAN Launches Accelerated Dealer Training Certification Program With g! School!

In response to the growing market demand for its award-winning g! Entertainment and Control System, ELAN® Home Systems today announced that it has enhanced its training program to enable prospective dealers to become certified ELAN g! installers in just 20 hours through a combination of online training and a two-day in-person session.

Nearly 1,000 students have already utilized the free on-demand, self-paced training offered at ELAN’s online g! School, which is available 24/7 and provides more than 150 unique courses.

According to Eric Herdman, ELAN Home Systems Content Manager, “Our coordinated approach to dealer certification combines online and in-person training in a way that ensures that any prospect, anywhere in the world, can become an ELAN dealer as quickly as they want to. By combining a free seven-hour online introduction course with a 13- hour, 1.5 day regional on-site training seminar, we provide new dealers with hands-on experience plus a complete understanding of the inner working of the ELAN g! system.”

The certification process is incredibly simple: a new dealer simply visits www.brainshark.com/go/elan and signs up to take the online course, which is available immediately. Upon successful completion of the 7-hour training course, the new dealer contacts an ELAN regional representative to sign up for a 1.5 day, $100 in-person training seminar in their local area that will complete their education. After the in-person seminar, each dealer must pass a final online exam to receive ELAN g! certification, which is sent in a PDF and available immediately so they can get right to work!

“Our solution allows dealers to become familiar with the ELAN g! system on their own time, with the ability to pause, rewind and restart any lesson they need, so they can progress at their own pace and on their schedule,” Herdman emphasized. “Giving them an online introduction before they do the in-person training is invaluable, and there’s nothing to lose because the online courses are free.”

ELAN’s g! School is the latest incarnation of ELAN U, which debuted as the first-ever online installation-training program in 2003. Since then, installers have taken more than 300,000 online lessons, earning the program numerous awards including the CEA Mark of Excellence Award for Best Training and Support Programs and the Inside Track Certificate of Excellence for Best Dealer Training.

Award-Winning Homebuilders Use ELAN g! To Capitalize On Housing Market Recovery

Consumer confidence is high, new home sales surged 8.3 percent in May and new home prices have climbed month over month in 2013, so it’s clear the housing market is recovering. Builders need to find ways to stand out and capitalize on this market growth, and one way to do so is to offer things that others don’t even consider, like total home control. Award-winning builders Jim Blansfield of Danbury, Connecticut-based Blansfield Builders, Inc. and Josh Wynne of Sarasota, Florida-based Josh Wynne Construction have both partnered with local integrators and found huge success using the ELAN® g! Entertainment and Control System to help close new home sales.

“I’m a believer in ‘the new normal’ way of thinking,” Blansfield said, “and with the affordable and expandable control solutions made possible by ELAN g!, home control is the new normal! In the past two years, I’ve closed several new homes by demoing the g! system for prospective clients. I have a g! system in my own home, so I’m the first person to say how easy it is to use, and my clients are consistently impressed that I include technology in my designs and recommendations, because many other builders minimize the importance of home technologies.”

Since partnering with the Danbury integration firm Structured Home Solutions, Blansfield has built 13 homes that include ELAN g! systems of varying size and complexity. Whether the new buyers were looking for enhanced security, HVAC scheduling, lighting, irrigation and pool controls, or super simple whole-home audio and video systems, every client received a custom solution tailored to their specific needs. From a business perspective, Blansfield knows that his knowledge, appreciation and passion for technology place him in an entirely different category from other builders.

“Any builders who resist change and aren’t prepared to talk to clients about integrated home control solutions will hurt themselves in the long run,” he said. “I even push remodel clients to install the ELAN g! system because it adds so much value to the home, and brings it into the 21st century more so than new countertops or an updated bathroom could ever do.”

Josh Wynne has had similar success integrating advanced home technologies with the ELAN g! system, and has teamed up with Sarasota integrator SmartHouse Integration to offer his new clients the best that modern home technology has to offer. Wynne is building four new LEED Platinum certified homes in 2013, each featuring the ELAN g! system to control core subsystems such as AV, HVAC, security, lighting, window shades, irrigation, garage doors, pool controls and surveillance cameras.

According to Wynne, “I’ve strived to make a basic home automation package standard for every new home I build. When smartphones came on the market a lot more people started to see how easily these advanced systems could integrate into their homes and help them live more simply and comfortably, and I’ve used that culture movement to benefit my business. Most of my projects are relatively big budget, around the $1 million mark, but there’s absolutely no reason that a $250,000 home shouldn’t include a multi-room audio system, an integrated HVAC or lighting system that saves money and energy, or a security and surveillance system that can be accessed remotely from any smartphone or tablet.

Both builders agree that determining the buyers’ interests is key to selling advanced home control solutions, whether they love music and want multi-room audio or desire heightened peace of mind and would benefit from a mobile-accessible security and surveillance system. From there it’s a small leap to demo the entire ELAN g! system and highlight all the trappings that easy-to-use home control offers. Another thing they agree on is the need to use a reliable, qualified integrator to make the homeowner’s technological dreams a practical reality. That’s why they’ve each partnered with a top integration firm in their respective regions, and worked together to craft custom solutions that make every home the perfect living environment for the owners.

Integrator Finds The Sound Of Success With Niles Cynema Soundfield In-Wall Soundbar

International custom electronics integrator Jim Beaumont of HomeTech Europe has installed hundreds, if not thousands of different products throughout his career, and he’s never seen anything quite as unique as the Niles Cynema Soundfield in-wall soundbar from Core Brands. As the first of its kind, the Cynema Soundfield naturally has some ‘wow’ factor to it, but according to Beaumont it’s the practical application of a high-quality soundbar that virtually disappears that’s making it fly off the shelves.

“When I heard about the Niles Cynema Soundfield I knew some of my clients would love it, but I didn’t think I’d sell 10 of them in the first month!” Beaumont said. “Niles recognized that homeowners want good sound to match their attractive wall-mounted TVs, but they also want it to be as unobtrusive as the TV itself. With TVs getting thinner and thinner, the TV manufacturers have run out of room for good speakers, and the only solution when your TV is an inch off the wall is to put the speakers into the wall itself.”

Beaumont says his clients and the designers he works with immediately see the value in a soundbar that can be painted over and literally disappear into the wall. For years, in-wall speakers have been the preferred solution of integrators and interior designers because they blend into the room, but they can be expensive and difficult to install in an existing room because of wiring and additional components such as amplifiers and AV receivers. The Cynema Soundfield solves this issue because it requires just two wires, one for audio signal and one for power, and it can be installed in less than an hour by a certified Niles installer, even if the TV is already hung on the wall.

“It’s easy to sell because it can be used in retrofits, new homes, board rooms and even retail locations like hotel lobbies, without anyone even knowing it’s there,” Beaumont continued. “Several of my clients were so excited when I showed it to them that they bought multiple units for multiple rooms. I think the market for this innovative premium sound solution could be huge, and I’m going to sell as many of them as I can.”

And it’s easy to complete the home theater experience with one of Niles’ small, powerful subwoofers and wireless kit, so the sub can go anywhere the homeowners want without running wires. The wireless kit hooks right up to the Cynema Soundfield’s amplifier, so there’s no separate amp or receiver necessary.

What makes the Cynema Soundfield so unique is its rail system; the only thing that gets cut into the wall is a thin metal rail that sits flush with the drywall, and then the three individual speakers and the amplifier simply lock into the rail. With such a fast installation time, models that match TVs of all sizes, plenty of power and fidelity (30W RMS per speaker, three speakers per soundbar) and the ability to paint the grill and make the speaker invisible, the Niles Cynema Soundfield is a hot item for electronics integrators and design-conscious homeowners everywhere.

The Cynema Soundfield includes inputs for optical audio, HDMI and analog audio, and can also be integrated into a multi-room audio system. It features autosense turn-on so that no separate remote is required, and it simply turns on whenever it receives an audio signal from either the TV or a connected multi-room audio system.

Buffalo Wild Wings Franchisee Uses ELAN g! To Master 62 TVs With The Touch Of A Button

Brett Babick, David and Mike Gianascoli, and Chris Paphites, the partners of Desert Wings, LLC, can turn on, set up and change the channel on all 62 TVs at once at each of their three Southern California Buffalo Wild Wings locations, and all from an iPod touch with the ELAN g! Control System.  With this innovative system, it doesn’t take a whole team of employees to manage and constantly change the channel on 62 TVs, which was precisely the problem they had in a restaurant they previously owned.

“In the old restaurant, we used a system that we thought gave us top-of-the-line video distribution and control,” recalled Babick.  “All the TVs were physically controlled from a central point, where we had to walk over and manually switch to control a specific TV set, then change the channel for just that set.  In an establishment like Buffalo Wild Wings, we can have up to 70 TVs showing almost a dozen different sporting events, so any time a customer asks us to change the channel it was incredibly inconvenient and time consuming to manually identify and adjust each TV.”

So when they decided to open three new Buffalo Wild Wings locations in Southern California, they turned to Craig Curran at Smart Systems Technologies (SST) to design a fluid, simple-to-operate audio/video system, based on the ELAN g! Control System.  With an innovative interface that is uniform across all platforms, including iPhones, iPads, PCs and even retail POS (point-of-sale) terminals, ELAN g! provides users with incredibly simple control over the entire audio/video system, and can even expand to control lighting and monitor surveillance cameras.

“I came into Brett’s previous restaurant and showed him how we could improve the system and make it much simpler to use and manage,” Curran said. “We agreed that embracing new, better technology in the three new locations would be the best thing for him and his customers, and would remove some of the hassle and headaches.”

“As soon as Craig changed the channel from a handheld device he had, I was sold,” said Babick.  “Now, we have select employees who can access the A/V control system through 10 or more POS terminals and the manager can even control the TVs with an iPod touch we bought for each restaurant! Thanks to the POS integration, we can control the system from more than a dozen spots.  We used to literally use hand signals to relay customer requests, and a manager or I would have to leave the floor.  Now with our new system, the instant a customer asks us to change a TV, it’s done.   Some customers have actually said ‘Wow, how did you do that?’ when they saw us use the iPod.  Now there’s no leaving the restaurant floor, no time wasted.”

Thanks in part to the ELAN g! system, Babick believes that they’ve “got the best Buffalo Wild Wings in the country.”  In fact, one of their locations is ranked one of the company’s top 10 franchises.  In addition to seamless, instant control, they set up the ELAN g! Control System to automatically turn on and set the channel on every TV at 10:30 a.m. before they open, and automatically turn off at midnight when they close. 

One of his favorite features is the ability to display personal marketing messages right on the TVs. “Now we can run a ‘ticker’ on the bottom of any TV we want, just like ESPN does. We use it to promote specials and let customers know what games are coming up, and it really adds a sense of professionalism whenever you see that on the screen,” Babick remarked.

Desert Wings’ Buffalo Wild Wings locations have up to 62 TVs, including up to a dozen 11-foot and one 13-foot HD projection screens and up to 49 HD LCD TVs, most of which are 55” LG sets.  He can show 16 different video feeds at once, combining 10 DirecTVÒ receivers and a DVD player as well as internal marketing programming. The ELAN g! Control System also controls the restaurants’ audio systems, which have up to 30 speakers in six discrete zones, allowing customers to listen to music in one section and the big game’s play-by-play in another.

Curran sees the ELAN g! Control System as one of the best new tools for business owners as well as installers.  “The price point and ability to duplicate installations are making media integration and distribution more available for the mass market,” he remarked.  “And it’s the same with automation.  Not having to custom program subsystems and graphical user interfaces makes it much more attractive and infinitely simpler to use.  You can control everything – security, surveillance, lighting, heating and air conditioning, audio/video systems – right from your PC, iPhone or iPod.  Automation has never been easier, or as affordable.”

The ELAN g! Series Home Control System provides users with the most uniform and intuitive icon-based control from their favorite devices, including TVs, touch screens, touch pads, PCs, iPhones, and iPads. The standardized interface works across platforms, so that the trendy g!Mobile app users love on the iPhone appears and works similarly on ELAN touch screens, valets and handheld remotes as well as users' televisions and mobile devices. And the system's IP backbone makes it just as easy to control the system from across the room as across the globe.