MidwichHome Appointed as Exclusive UK Distributor for The AVC Group

Moving strategically to strengthen the representation of its ELAN®, NILES®, Xantech®, Sunfire®, and ATON® brands throughout the United Kingdom, the AVC Group has announced the appointment of MidwichHome to serve as its exclusive UK distributor. The deal was unveiled today by Mark Terry, president of the AVC Group, who said that MidwichHome would work closely with Conrad Gonthier, International Sales Manager, Europe at The AVC Group.

“MidwichHome has the exact combination of experience, strategic thinking, and tactical effectiveness to best represent our brands in the United Kingdom,” Terry said today. “Their track record of success working with the world’s leading audio visual and consumer electronics brands speaks for itself. We look forward to working closely with the MidwichHome team to develop and implement innovative sales and marketing programmes that reflect the innovation incorporated into each of our iconic brands.”

Lee Hooker, sales manager for MidwichHome, said: "AVC’s industry-leading brands provide professional installers with a great choice of integrated solutions for audio, video and control applications in residential installations. We have built upon our internal team by the appointment of specialist field-based sales and technical staff to support these new brands. This partnership represents a significant further expansion for Midwich into the custom install market and we are delighted to have reached this agreement to become AVC’s exclusive UK distributor."

The agreement with the AVC Group further strengthens Midwich’s strong position in the custom residential installation and independent retail channels. The distributor already has a strong portfolio of consumer electronics products and represents some of the world’s biggest brand names, including Samsung, Sony, LG Electronics, Toshiba, Panasonic, Sharp and Pioneer.