“Digital signage is transforming the way companies
inform, entertain and sell to today’s increasingly mobile consumer population
in both indoor and outdoor public spaces, as dramatic advances in display technology,
installation methods and maintenance make it possible to deploy signage faster than
ever before,” Kelly said today. “As this
revolution continues, retailers must learn to deploy the same technologies in
their own in-store sales environment in order to stay relevant to their
customers, as it is the only economically feasible way to sell customers now
and in the future.”
According
to Kelly, retailers who think that the cost of implementing an in-store digital
signage solution is exorbitant haven’t taken the time to do their homework. “The
total cost of creating and constantly replacing printed POP materials is huge,
and its impact on consumers decreases every day. Moving images move people to connect and
consume. With a digital signage solution,
retailers can quickly adapt to their customers preferences. They can change pricing, launch promotions,
host micro events and adapt their messaging based on minute-to-minute
developments within the store environment.”
Kelly
stressed that retailers who are not yet putting digital signage to work within
their sales environment need to meet with their AV integrator to plan a
creative and cost-effective conversion program that’s right for them. Beyond the core requirements of lighting,
background audio, displays and digital signage, retailers should consider other
components such as custom-shaped large-format displays, interactive touch
panels and eco-friendly and economical LED lighting.
“No two retail
environments are alike, and it’s important for every retailer to find a digital
signage solution that conforms to the unique needs of their business,” Kelly
added. “Dealers often make the mistake of thinking that their retail customers
can’t afford to install a digital signage solution in their environment. The fact of the matter is that they can’t
afford not to install a system — and dealers
can help them do it in a creative way that’s also cost-effective. Now is the
time for retailers to keep their sales environments relevant and start their
own digital signage revolution!”
Stampede
Presentation Products, Inc. will exhibit a complete range of digital signage
solutions at Digital Signage Expo 2013 in Booth #1125 of the Las Vegas
Convention Center.
About Stampede
Known
for its value-added distribution, Amherst, New York-based Stampede is the
leading distributor of presentation equipment including LCD/DLP projectors and
flat panel displays. Stampede provides a complete range of brand name
presentation equipment to a variety of audio/video, computer, and home theater
resellers and integrators in the United States, Canada and Latin America. These
resellers rely on Stampede for value-added services in distribution, marketing
and solution- based sales. Stampede annually produces the “Big Book of AV,” an
816-page catalog and companion website (www.BigBookofAV.com) providing hundreds
of sales, installation and spec tips for Stampede’s dealers in addition to
product details on more than 5,000 SKUs. For more information on Stampede, log
onto www.stampedeglobal.com.
2 comments:
Wow excellent information provided by you about the digital signage. Thanks for it.
I really appreciate how digital signage works and all the advantages it provides for today's market and today's advertisement. Thank you so much for promoting it.
Digital signage
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