Wednesday, June 12, 2013

Design-Specific Large-Format Digital Displays Create New Clients and New Opportunities For NanoLumens® at InfoComm 2013

A new wave of truly unique digital displays is poised to change the way advertisers, corporations, retailers and consumers think about digital signage and displays, according to a prediction made today by NanoLumens President, Rick Cope, on the opening day of INFOCOMM 2013. Cope issued today’s prediction as the company unveiled its new line of Design-Specific (DS) Displays at Booth #4981.

“Traditionally,” Cope explained, “large-format displays have been limited to the ‘box’ — fragile, heavy, labor and maintenance-intensive, power-hungry rectangular solutions that could never quite escape the appearance of being nothing more than a big, bulky billboard or TV.  Consumers tend to dismiss these displays because they have become so commonplace. It’s hard to make the impact you’re looking for in an increasingly distracted world, and the burden of drawing people’s attention falls on the shoulders of the content creators. Until now.”

The Medium Is Now As Impactful As The Message:
With NanoLumens’ breakthrough ability to design and manufacture large-format LED displays in virtually any size, shape, curvature, purchasers of large-format digital signage have realized that they are no longer bound by the traditional limitations of this type of digital display technology.  With the added benefits of flexing to fit any curvature, being thinner, lighter and eco-friendly, the future of large-format digital signage just got brighter. 

“Now the medium is as impactful as the message,” Cope said. “From convention centers and stadiums to retail establishments and public transportation hubs, customized large-format LED signage is allowing facility owners and advertising network operators to present their messaging in a more unique and engaging way than ever before.”

What’s more, according to Cope, societal changes are opening the floodgates for digital signage opportunities all over the world.  It is estimated that more than 60 million people move to urban areas every year, and there are now more than 500 cities with more than one million inhabitants.  “These cities offer huge new Digital-Out-Of-Home advertising opportunities, and the growth of metropolitan areas is a worldwide trend that will invariably lead to the expansion of major public transportation hubs, entertainment facilities and shopping centers.  When you consider that there are currently more than 800 international airports and more than 11,000 stadiums of varying sizes, it becomes clear that there is an enormous market for large-format LED displays.”

NanoLumens has manufactured and installed hundreds of state-of-the-art display solutions for forward-thinking retailers, sports arenas, casino gaming manufacturers and Fortune 500 corporations. “Given the overwhelming response to our Design-Specific displays, it is clear that NanoLumens’ technology is freeing people’s imaginations to envision a world where the digital message is not only seen, but also experienced through the design of the medium. 

“This trend of creating digital spaces designed to engage consumers in powerful new ways is progressing rapidly,” Cope added, “and we expect that 2013 will be an explosive year for design specific large-format LED displays. NanoLumens is proud to lead the digital display industry in this direction and we look forward to helping our customers realize their digital visions, no matter how brazen or bold. We welcome the challenge.”

NanoLumens’ NanoSlim DS and NanoFlex DS Series are a bold departure from the traditional one-size-fits-all design paradigm that has been a mainstay of the display industry for decades.  Available in 4mm, 5mm and 6mm pixel pitches, the NanoSlim DS and NanoFlex DS Series allow customers to specify truly unique displays in their designs and open the door for corporations, retailers and venue operators to create a completely original digital experience.

NanoLumens displays are extremely slim, ultra-lightweight, energy efficient, and feature a bright, seamless, high resolution picture quality that can be viewed from any angle throughout the display horizon without color shift or image distortion. The company’s patented display technology, which allows customers to select from 4mm, 5mm, or 6mm pixel pitch (depending on the model), promises to transform the way marketers engage their customers in every type of trade show, retail, hospitality, stadium, arena, transportation and public event environment.

All NanoLumens displays accept input from nearly any device or content management system. There is no need for special software, hardware or special personnel to display content beautifully.  With a profile of only a few inches, NanoSlim DS and NanoFlex DS can be installed on virtually any surface without being obtrusive, adding the ‘WOW’ factor to any environment without taking up precious space.  NanoLumens’ patented display technology is optimized for indoor use, operating with virtually zero heat or noise while producing bright, rich, consistent color as well as superior off-axis viewing with no color shift or image distortion throughout the display horizon.
NanoLumens’ technology has been named ‘Best Large-format LED Display’ of the year by Signage Solutions magazine in its 2012 Product of the Year awards program, as well as being recognized by Entrepreneur magazine as a 2011 future-proof tech trend and cited by The Wall Street Journal in its 2010 Technology Innovations Awards.  NanoLumens’ technology also received the 2011 Breakthrough Technology of the Year Award at the American Technology Awards.  Digital Signage Magazine awarded the NanoLumens NanoFlex a 2011 DIGI Award for “Best New Display Device – Non-LCD or Plasma.”

Be sure to follow NanoLumens on Twitter as they live-tweet from INFOCOMM 2013.

About NanoLumens:
Headquartered in Atlanta, Georgia, NanoLumens®, Inc. is a privately held corporation engaged in the research, product development, marketing and sales of unique flexible and fixed large-format LED display solutions in any size, shape, or curvature, that address a yawning technology gap in the $14 billion digital display industry.  Since introducing its initial line of NanoFlex and NanoSlim displays in 2011, NanoLumens has built a portfolio of more than 20 international families of issued and filed patents on its flexible display technology that effectively address the commercial market void between relatively small flat-panel displays and huge, limited application LED boards. NanoLumens technology is not constrained by standard sizes and shapes, or by the weight, heat, noise and cost issues traditionally associated with commercial LED products.

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