ELAN® Launches Cooperative Digital Marketing Campaign

Underscoring its commitment to provide the highest level of lead-generating sales support for its dealers, ELAN Home Systems and Netsertive today announced plans to launch a one-year national digital marketing program, effective July 1, 2013. 

Running on Netsertive’s proven Local Extend™ channel marketing platform, the customized program is designed to support ELAN’s network of participating dealers by serving cooperative local digital marketing that leverages ELAN’s brand and pre-approved messaging. Netsertive’s technology will deliver online ads and content that targets designers, architects & consumers, and will then connect those prospects to the nearest local ELAN dealer in their region. 36 ELITE Dealers are engaged in the initial rollout of the program, with more scheduled within 6 months.

According to Paul Starkey, ELAN’s Senior Vice President of Marketing, this new marketing initiative marks an important step forward in the continuing expansion of the company’s dealer support program.  “The ELAN g! Entertainment and Control System is now recognized by dealers and consumers as the leader it deserves to be,” Starkey said today.  “As a result, we are ready to make a significant investment in driving qualified sales leads to our dealers all across the country.  The Netsertive platform is the vehicle that will allow us to do this quickly and efficiently.”

The program includes comprehensive local campaigns using display ads, mobile device ads, search marketing, advanced targeting techniques, and dynamic lead pages which are automatically injected into the local dealers’ websites.  The lead pages are centrally controlled to maintain the most up-to-date brand content, but appear to prospects as part of the dealers’ web content, helping to drive more local leads.

“Having served clients in the A/V and automation space for nearly five years, we are excited to be working with ELAN Home Systems to drive technology-driven marketing support for their dealers” said Brendan Morrissey, Netsertive’s CEO.  “Our platform brings brands and dealers together to drive a compelling experience for prospects and create new sales opportunities in local markets”.

According to BIA/Kelsey, 97% of consumers use online research and media to decide what products to buy and where to find them locally.  It’s more critical than ever for local businesses to be part of the online discovery process even when the buying occurs offline.  Netsertive and ELAN have teamed up to help local dealers harvest the online demand and compete more effectively.

About Netsertive

Netsertive has moved to the forefront of the digital ad tech industry with a vision of using technology to connect local consumers with products and businesses. Based in the Research Triangle region of North Carolina, the company automates localized digital advertising and channel-marketing solutions, leveraging online search, online display, social media and mobile platforms. It provides standalone localized campaign automation as well as its innovative Digital Co-Op system, which combines brands and local channel partners in turnkey, cooperative online ad campaigns. Serving specific vertical industries, Netsertive helps local businesses, multi-location retailers and national brands increase sales in targeted local markets with its expert team and patent-pending technology platform. Founded in 2009, the company has a history of rapid growth, a world-class team, and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners and Greycroft Partners. Visit www.netsertive.com.

About ELAN® Home Systems:

Founded in 1990, ELAN® Home Systems is an industry leading manufacturer of innovative, award-winning whole-house entertainment and control systems that are distributed through a comprehensive channel of select dealers and distributors throughout the United States, Canada and more than 58 countries worldwide. To learn more, visit www.elanhomesystems.com.

ELAN is part of Core Brands® which is part of Nortek, Inc. Core Brands combines the product and marketing strengths of ten iconic audio, power management, and control brands into a single business unit that includes the ATON®, BlueBOLT®, ELAN®, Furman®, Niles®, Panamax®, Proficient®, SpeakerCraft®, Sunfire® and Xantech® brands.

Nortek, Inc., is a global, diversified company whose many market-leading brands deliver broad capabilities and a wide array of innovative, technology-driven products and solutions for lifestyle improvement at home and at work. Please visit www.nortekinc.com for more information.