To captivate their
viewers during
coverage of the
2013 FIFA Confederations Cup, leading Brazilian broadcaster TV Globo turned to NanoLumens® to design a one-of-a-kind LED display for their
on-air set. The result was the world’s first “convertible” NanoLumens® NanoFlex™ DS
(Design Specific) LED display, which converts from a closed 36” column to a vibrant
138” display at the push of a button! A video of the convertible display in
action can be viewed here.
“With Brazil
hosting the 2013 FIFA Confederations Cup, millions of viewers were expected to
tune in to TV Globo’s live sports news programs, so the producers knew they
needed to incorporate the highest possible level of technology and design into their
sets,” said Almir DeCarvalho, NanoLumens Vice President of International Sales.
“They wanted technologies that would ‘wow’ their live studio audience and
viewers tuning in from around the country. We immediately knew we needed to
create a display that had never before been seen in a broadcast setting, and
that is exactly what we did with this convertible NanoFlex display.”
During
the pre-game and half-time reports on the network’s two major sports shows
dedicated to Confederations Cup coverage, the in-studio host pointed to the closed
NanoLumens display and announced, “Let’s go live to the stadium!” At that cue,
the column opened in less than ten seconds to reveal the bright, vivid 138” display
to show live on-field commentator analysis and player interviews.
The
2013 FIFA Confederations Cup was the ninth FIFA Confederations Cup, held in
Brazil from June 15–June 30, 2013 as a prelude to the 2014 FIFA World Cup. The
most recent winners of the six continental championships participated in this
tournament, along with host country Brazil and UEFA Euro 2012 runner-up Italy. Host
team Brazil defended their title for the fourth time in the Confederations Cup
with a 3-0 victory over Spain in the final game.
NanoLumens displays are extremely slim, ultra-lightweight,
energy efficient, and feature a bright, seamless, high resolution picture
quality that can be viewed from any angle throughout the display horizon
without color shift or image distortion. The company’s patented display
technology, promises to transform the way marketers engage their customers in
every type of trade show, retail, hospitality, stadium, arena, transportation
and public event environment.
All NanoLumens displays accept input from nearly any device
or content management system. There is no need for special software, hardware
or special personnel to display content beautifully. With a profile of only a
few inches, NanoSlim displays can be installed on virtually any surface without
being obtrusive, adding the ‘WOW’ factor to any environment without taking up
precious space. NanoLumens’ patented display technology is optimized for indoor
use, operating with virtually zero heat or noise while producing bright, rich,
consistent color as well as superior off-axis viewing with no color shift or
image distortion throughout the display horizon.
NanoLumens’
technology has been named ‘Best Large-format LED Display’ of the year by
Signage Solutions magazine in its 2012 Product of the Year awards program, as
well as being recognized by Entrepreneur magazine as a 2011 future-proof tech
trend and cited by The Wall Street Journal in its 2010 Technology Innovations
Awards. NanoLumens’ technology also received the 2011 Breakthrough Technology
of the Year Award at the American Technology Awards. Digital Signage Magazine
awarded the NanoLumens NanoFlex a 2011 DIGI Award for “Best New Display Device
– Non-LCD or Plasma.”
About NanoLumens:
Headquartered in Atlanta,
Georgia, NanoLumens®, Inc. is a
privately held corporation engaged in the research, product development,
marketing and sales of unique flexible and fixed large-format LED display
solutions in any size, shape, or curvature, that address a yawning technology
gap in the $14 billion digital display industry. Since introducing its initial
line of NanoFlex and NanoSlim displays in 2011, NanoLumens has built a
portfolio of more than 20 international families of issued and filed patents on
its flexible display technology that effectively address the commercial market
void between relatively small flat-panel displays and huge, limited application
LED boards. NanoLumens technology is not constrained by standard sizes and
shapes, or by the weight, heat, noise and cost issues traditionally associated
with commercial LED products.
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