Thursday, July 28, 2011

Datexx Continues Fall Retail Merchandising Program with New Series of Safety Light Displays for Halloween Season

Following the success of their “Back to School, Back to Profits” retail merchandising program, Datexx, the industry leading manufacturer and marketer of innovatively designed, eco-friendly LED consumer lighting solutions, today unveiled their second series of displays for the Fall season, all featuring a wide range of solar and battery powered LED personal safety lights.

The program announced today by Datexx President Mei Noguchi is composed of four distinct self-contained product displays, each featuring stand-out four-color headers designed to maximize impulse sales, focused on personal safety for the Fall and Halloween season. Dealers can either order displays as configured at, or they can customize displays to meet their individual requirements.

The Datexx LED-38 Solar Bug Display features 12 units of the Datexx LED-38 Solar Bug personal safety light keychains. The Solar Bug is a state-of-the-art solar powered personal safety light, featuring Super Bright LED lights that can be seen in a 360-degree radius, with wings that expand and contract for a wider range of light. Available in green and red models, the Solar Bugs come complete with a key chain ring that allow the bugs to be easily attached to a belt-loop or backpack. For added peace of mind, the Solar Bugs are entirely solar powered, eliminating any worry over dead batteries!

The Datexx LED-50 E-Flare Display features 12 units of the Datexx LED-50 E-Flare personal safety flashlight. The sleekly designed Sentina LED-50 features Super Bright LED lighting options to deliver 360-degrees of visibility. Blinking red lights warn approaching vehicles, while a bright beam flashlight provides bright white light for improved visibility on dark roads or paths. Powered by three AAA batteries, the LED Lights are both energy efficient and long lasting.

The Datexx LED-48 Safelite Display features 12 units of the Datexx LED-48 Safelite personal safety light. Incorporating a light-conducting tube that projects a bright blinking light, as well as a light-reflecting panel for additional visibility, the Safelite is powered by 2AAA batteries. Perfect for bikers, the SafeLite can also easily be attached to bicycles with an included bracket.

The Datexx LED-76 uLite Display features 12 units of the Datexx LED-76 uLite waterproof outdoor flashlight and personal safety light. Featuring two settings, one that projects forward and one that shines red as an emergency warning light, the innovative, dual use uLite is perfect for outdoor use in a variety of settings. Its magnetic base allows for secure mounting to metal surfaces, and the included mounting bracket transforms the flashlight into a waterproof bicycle headlight.

“Our safety light display program is designed to enhance a retailer’s standard Halloween planogram,” explained Noguchi. “The safety of children during the dusk hours is as much priority for all parents during the Halloween season, as candy and costumes. Now, shoppers can ensure the safety of trick-or-treaters while shopping for all their Halloween essentials.“

“We’re offering dealers the option of mixing different SKUs together into one shipper display,” she explained. “This allows dealers to incorporate our fun Solar Bug lights and our functional personal safety flashlights into displays that appeal to parents and children alike. The bottom line is this: Datexx leads the industry in offering the broadest selection of high performance, eco-friendly, and stylishly designed personal LED safety lights, and we are leveraging this leadership position for the Halloween season by offering dealers an unprecedented selection of countertop displays that will drive those seasonal sales to the max.”

For more information on the Datexx Safety Light displays, dealers are encouraged to visit

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