Sunfire Atmos Awarded 2011 EXC!TE Award By CustomRetailer Magazine

Sunfire®, a specialist in the design, manufacture and marketing of luxury home theater products for the worldwide custom specialist and retail markets, today was awarded a 2011 EXC!TE Award by CustomRetailer Magazine for its new Sunfire Atmos subwoofer. The award will be presented to Sunfire on Sept. 8 at the 2011 EXC!TE Awards Party at CEDIA Expo 2011 in Indianapolis, Indiana.

“The Atmos sets a new bar for small, powerful, accurate subwoofers. It is relevant for today’s consumers who demand high performance and reliability out of a small cabinet,” said Mark Weisenberg, Sunfire General Manager. “Our engineers started from scratch and developed a incredibly tough aluminum enclosure that accommodates the tremendous air pressure generated by the woofer.”

CustomRetailer Magazine presents its annual EXC!TE Awards to the best products available to the industry. Each year, CustomRetailer invites nominations of products that stand out for being innovative, high-performing and solutions-oriented for the custom installation professional. Past winners stand out as particularly impressive, considering the unique challenges custom installers face every day on the job. The impact these products have had on the industry is felt in the installers' productivity, the dealers' profitability, the clients' satisfaction and the industry's vitality.

The Atmos features a custom designed 6.5” woofer paired with a unique new asymmetrical cardiod surround, allowing over 1.5” of excursion. Resembling the variable thickness of the human heart, the surround provides superior control of the 6.5” driver, reducing distortion and increasing fidelity and reliability. The Atmos outperforms many 10” and 12” models.

Quietly containing the monstrous, cool running 1400W amplifier using Sunfire’s exclusive Tracking Downconverter technology required space-age engineering, which is why Sunfire used FEA (Finite Element Analysis) to design the Atmos, including the aluminum cabinet and the drivers as well as redesigning the Tracking Downconverter amplifier. This patient attention to detail gave the Atmos unequalled fidelity and high output, all out of an impossibly small aluminum extruded cabinet.