Tuesday, November 20, 2012

Introducing MIZCO Sports: A New MIZCO Line of Team Logoed Power and Travel Electronic Products

MIZCO International, the fastest growing manufacturer and marketer of distinctly branded mobile and tablet technology accessory products, today announced the formation of a new sports-focused division, MIZCO Sports, that will soon bring to market a broad based line of authentic brand professional NFL football, team logoed travel and portable power products.  According to MIZCO CEO Albert Mizrahi, the new division is being led by David Strumeier, the current head of MIZCO’s Travelocity® licensed product line, who now becomes Vice President of MIZCO Sports.

“Today we are introducing a strategic new division for our company and a major new business opportunity for our prodigious retail partners throughout North America,” Mizrahi said today.  “Starting now with a complete line of NFL licensed, team logoed travel and portable power products, we will eventually expand our line to include the other key licensed entities in sports and entertainment.”

Leading the new division as Vice President is David Strumeier, who joined MIZCO in 2010 as Executive Vice President of Sales and Marketing for the company’s Travelocity® line of licensed merchandise.  Strumeier is best known in the professional sports world for being the founder of Pro Player, a highly recognized manufacturer of licensed sports apparel and accessories.

According to Strumeier, the initial line of MIZCO Sports travel and portable power products will feature NFL® licensed team logos and be available for delivery to dealers beginning in March 2013.  The offerings will include Android and Apple chargers, USB power accessories, universal USB car and wall chargers, hands-free microphones, in-car E-ZPass® holders, memory foam tablet cases, retractable cables, rubberized smartphone and tablet holders, eye masks, cooling and heating stadium seats, waterproof cases for iPhone®, iPad®, and eReaders, ponchos, travel pillows, travel blankets, laundry bags, and foldable travel bags.

“With the launch of MIZCO Sports I have returned to my roots in the professional sports licensed marketplace,” Strumeier said today.  “And I couldn’t be more excited about our prospects for long-term success.  We have developed a fashion-forward line of high quality, smartly designed travel and portable power products that every NFL team and fan will be proud to be part of.  We are bringing team logoed merchandise to an entirely new level of quality, one that consumers everywhere will respond to with enthusiasm.  In the future we will add other fan based logoed merchandise to our portfolio of offerings.  Our goal is to be nothing less than the number one seller of professional sports team licensed travel and portable power products. We are currently in negotiations with two other licensing sports entities.”

“We’re taking MIZCO’s 22-year successful history of leading innovation in mobile tech accessories and combining it with my knowledge of and expertise in professional sports licensed merchandising,” continued Strumeier.  “The result is going to be a line of products that brings a higher level of execution to sports licensing; and that is going to create a whole new world of profit opportunities for our retail partners. Some of our retailers have seen a sneak preview of our offerings and have expressed their excitement to retail the product.”

The first line of NFL licensed products from MIZCO Sports will be showcased at CES 2013 within its own pavilion in South Hall 3, Booth 30842 in the Las Vegas Convention Center.

About MIZCO International
Headquartered in Avenel, New Jersey, MIZCO International (www.mizco.com) is the world's fastest growing supplier of mobile phone headsets and accessories, as well as imaging and iPhone power solutions.  Founded in 1990, MIZCO markets products under the Cellular Innovations, DIGIPOWER, iEssentials, Ecko Unlimited ToughTested, and Travelocity brands.  The company currently offers more than 1,000 products through a global dealer network.  For more information on Mizco and its product offerings call 1.800.266.4026 or visit www.mizco.com.

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